BBC executives perceived Cain as someone who could appeal to younger male audiences, particularly on Instagram and YouTube. In a press release to announce season one of Into the Danger Zone, Ricky Cooper, a BBC commissioning editor, described Cain as someone who “connects with young men in a truly exceptional way”. In an event for the Royal Television Society in 2025, another BBC commissioning editor, Nasfim Haque, said: “Ashley is what BBC Three is about – a new talent giving us a new perspective.”
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Had the BBC conducted even a basic internet search of Cain’s background, executives are likely to have discovered Cain’s extensive history of offensive social media postings, as well as the 2015 report in the Daily Star alleging that he had posted sexually explicit footage of a woman without her consent.
I'm not a BBC basher, in fact I value a lot of what they do, but this is just appalling.
AC’s utter disgust about women is … words fail me. I would like to know how he is actually perceived by men - what proportion identify with his outrageous views.