Since Brexit, I’ve tended to scroll through the Daily Mail most days. I accept that I was genuinely surprised when Brexit was voted for and I made a conscious decision to try and find out why.
Populism is called populism for a reason. It speaks to the fears of a large proportion of the population and creates simple 3-word slogans that suggest easy solutions to problems “get Brexit done”, “stop the boats”.. etc. It is appealing and it makes its supporters feel heard. The right wing media have pushed a them and us agenda; the “silent majority” who feel that Farage and his ilk speak for them in a way other politicians don’t.
The reality is, for the most part, most people don’t want to engage in extensive political debate. I strongly suspect that very few Reform voters can name a single genuinely thought out and costed Reform policy, but they don’t need to. Farage is still promising sunlit uplands and unicorns, just as he did during the Brexit campaign. And while he’s still (thankfully) a fair way from power, he doesn’t need to put any of his false promises into practice, so it remains attractive to people disillusioned with the other parties.
For what it’s worth, I’m disappointed that Reform didn’t do as well as predicted and didn’t take over some more councils. We’ve reached a stage now that until they are given positions of responsibility, people won’t realise how thin their slogans are.