The big paradox is that our economy is largely built on the trading of widgets and services, however as the price of essentials climbs, fewer people can afford non-essentials, so more is produced and sold cheaply in "cheaper" coubtries to meet the volume required to make the money and it's descending into madness.
Also every aspect of trade has more and more links in the chain. Multiple taxes, licenses, booking fees, agents, affiliates, transport cosrs and associated taxes - it goes on and on, particularly in the online world. Now we also have environmental taxes. Don't get me wrong but the irony of simply asking for more and more money for the privilege of buying things that are causing huge environmental and health damage rather than insisting on changes at production level is madness.
It's always profit over genuine benefit.
I nearly blew a brain gasket after watching some over consumption critiques on YouTube. I started thinking about the sheer volume of "stuff". Containers full of Stanley cups, or whatever circling the globe until the trend collapses. These things are supposed to be sustainable things to reduce disposable cups. So why does anyone need a bloody collection of them???? And ACCESSORIES???
As a single person, two cats notwithstanding, I rarely go to a big supermarket. When I do, the sheer amount of choice boggles my mind. How many varieties of sodding Oreos do we need, given they are nutritionally dubious at best? And no, I'm not averse to the odd sweet treat myself, nor to I advocate an uneccesarily ascetic lifestyle - there has to be a happy medium.
And I've "educated myself" enough to know how and why, I still don't get it or think it's beyond the wit or wisdom of TPTB to change things. But they won't, because profit is the perpetual holy grail at all costs.
I read about Edward Bernays some years ago, the "father of modern marketing" who laid the foundations of consumerist brainwashing via psycholigical manipulation - and whose volume on the subject was much admired and leveraged by Goebbels for propoganda purposes in WW2. That was quite enlightening, and frankly terrifying.
Capitalism started on the premise of "solving problems" and giving convenience thanks to industrial progression. Then, when the market is saturated, it is quite acceptable to tell us we have problems we didn't know we had and worry us into buying the solutions. The commodification of childhood is a prime example.
And the thing is, it's very difficult to resist and be an outlier entirely, if you value being part if tribes or communities with shared values and implanted expectations.
A thread caught my eye the other day about a Mum who was effectively being ostracised by other private school Mums, and the consensus seemed to be simply disparity of wealth for extra curricular activities, despite having the fundamental commonality of the kids all being in private education. And it saddens me hugely.
I wish I had some answers, but my inner cynic thinks we're edging towards crash and burn before meaningful change can be achieved, and that is being staved off as ling as possible while we are "toughened up" by the erosion of compassion and community.