Terms used by "influencers".. Arrrghhh!

[Milik]

Browsing at my Instagram this evening and feel a need to have a rant lol.
Influencers talking about Sunday night "reset" in videos about simply planning for the week ahead. I mean mundane things like ironing school uniforms, tidying up the kitchen.. Just normal tasks that are familiar to most of us. Why call it a "reset"?

Similar is when an influencer is posting videos of themselves in new clothing items.. Lets say new shirt or jacket etc. They call it a "piece". As in I got this piece in x shop..
Why not just call the item whatever it actually is?

This. And clothes having names eg the marnie dress, the daisy jumper etc

Love all these, made me giggle.

Agree with them all

"I really, really love you all" usually said on a drunken, teary Saturday night followed by a product they'd forgotten to shill the night before. You don't even know a tenth of your followers, let alone love them 🤔.

Stay at home mum vloggers, who always start with their hand on their forehead and, "Oh my god guys, you won't BELIEVE the day I've had - it just never ends!" with overly exaggerated exasperated sighs and eye rolls. Will turn out the drama is only that their son forgot their PE kit and the daughter had a sore throat and didn't want to go to school.

They'll normally have posted one semi interesting video (a good quick recipe or cleaning trick) that I'll watch but then be bombarded with their tedious whinging until I block them.

I wonder if these influencers know how annoying they are and that it’s potentially losing them viewers/ followers, given that most people on here find the exact same things annoying.

Oh god yes, the SAHMs who put in their bio:

Mama 🧸
Cook, cleaner + general hostage negotiator to 👴👴

It’s the tapping nails/wriggling fingers on things they’re holding snd the “shopping haul” that makes me want to scream, throw my iPhone on to the floor and stamp on it. It will never purchase anything some vacuous influencer has tapped their nail on.

Someone here said that they are told to be annoying so people feel the need to comment on their content to say how annoying they are, thus more views and comments

"Try this hack" then proceed to show the most stupid convoluted way of doing a simple task, and ending up with a shit result.

"Amazing recipe" which either involves bacon and cheese or cream and chocolate, usually deep-fried and dredged with more cheese or powdered sugar, then the stick-thin originator takes a huge squelchy mouthful, which I'm pretty sure she spits out the moment the reel ends.

It’s the same with “I like a heel” what just the one? Are you hopping or limping? Stiletto on one foot, trainer on the other?

Or “this is a must have shoe” what just the right one you’re holding up? Is the left one surplus to requirements,

I don’t actually tune into any influencer posts and am not on insta for this reason but they constantly pop up in my Facebook reels regardless. However, my big bugbear is ‘life hacks’ . Ie useful tips. Most of which you know and do anyway as it’s either the way your mum did it or you - erm - used your nouse and worked out the quicker method. I have genuinely only been blown away by a ‘hack’ once … and, for the life of me, I can’t remember what that was now!!

Hi guys!!!!!!!!

I watch YouTube videos alot, pertaining to my various interests, and one creator does alot about the evils of MLMs and the like plus a series about influencer "insanity" and apparently the phenomenon is called "ragebait". It's a proven tactic to drive engagement, because most people can't resist expressing outrage about, well, outrageous things. We see it here on MN too. A goady or controversial post gets way more traction even if all the respinses are just calling it out for being fake and goady. And that keeps the site trending and the click revenue coming.

Weird fake world we live in when it comes to "media" - and as for AI don't get me started......

Hacks is the most overused bloody word.

“Hey lovelies!!! I’ve discovered this amazing hack!!!!! It’s going to CHANGE YOUR LIFE!!!! Your mind will be BLOWN!!!!•
•proceeds to describe totally nornal everyday thing we all do.*

The finger wagging - doing something, wagging a finger with a patronising little smile, then doing their “hack”.

POV.

Anything titled “My grandmother/a doctor/a carpenter showed me this!!” Always unspeakably banal.

People who just so happen to try makeup in front of a camera and then do a big “SHOCKED AND AMAZED” face when the make up they’re being paid to advertise is THE BEST THING EVER.

I don’t even want to watch this stuff, it just presents itself on my instagram feed 😡

My butter is hard and it's not even kept in the fridge.

Today I am pairing a distressed jean with a red lip......

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

Most of these are new to me because I CBA to watch influencers so I'd never heard the phrase 'reset' but as a concept I like it. It sounds like a very positive approach to tedious chores.

Now bracing myself to reset the kitchen and laundry basket.

Effortlessly cool vibes today in my favourite jean, wearing a red lip, and a chunky knit. All my quiet heroes.

So you’re wearing jeanS, a jumper and red lipSTICK. Or did you forget your other lip at home? What’s with the word denim for jeans? It’s all too elevated for me 🙄

Girlie, used by 20 somethings!

Curated, especially as a verb. "I have curated a gift list for you, so you don't have to". "I have curated my closet".

Also pouring face serum or moisturiser straight onto the face, rubbing the tube on the skin.

I found myself actually nodding my head while reading this thread 😂 DD does the finger tapping thing to enrage me.

But I will confess to being in the Sunday reset brigade. Two hours on a Sunday are earmarked for making the following week easier. I hang up and steam five outfits for work, I do a bit of meal prep, I clear out my car, I do a shopping list, I book gym classes… and a bunch of other mundane things that I can forget about for the rest of the week.

Ragebait explained:

https://www.facebook.com/share/r/1Kpkg3jGmx/?mibextid=wwXIfr

NannaBea ‘digital creator’ or whatever they are known as 🙄 Yes, she does all the cringy stuff - tastes the food, closes her eyes, swoons over the taste, holds fork towards the camera etc etc

I feel a bit sorry for her husband. His plated meal is always on the worktop behind her, getting cold whilst she taste tests. Grandad’s meal must have to be reheated / microwaved every time…

The videos are quite addictive though, until suddenly, they are not and I find this with most of the ‘digital creators’.

https://www.theguardian.com/books/2026/jan/18/how-can-we-defend-ourselves-from-the-new-plague-of-human-fracking

Thing is, while there's plenty of amusement to be derived from the ridiculousness of it all, the drivers behind it are incredibly dark because it's all down to psychological leverage.

This came up just now on my Google feed. Obviously the algorithms have identified my engagement on this thread and others like it and voila, something pertinent appears.

These annoying influencers are just part of something bigger and IMHO quite sinister.

And the only way to avoid it is almost complete isolation from tech. Which is virtually impossible for most. And for the lonely, it's the last hope of feeling part of the world.

Dystopian.