Skeletal model used in Boden mailshot

[boobashka]

Has anyone else noticed the model in the recent Boden mailshot? She looks unhealthily thin. I thought we were moving away from 'heroin chic,' but it seems to be creeping back into mainstream marketing. It feels irresponsible for a brand like Boden to promote such a frail aesthetic as 'aspirational.'

She is pursing her lips, sucking her cheeks in or something. She is not heroin chic.

I don't think she is skeletal, tall and slim by the looks of it, but not skeletal, she is probably augmented by AI i don't think it is photo shop these days.

She's neither skeletal nor frail!

She's just a very slender woman who is blowing a kiss (?), thus making her face look angular (I'm fat, but that facial expression gives me the illusion of decent cheekbones!).

This is a normal sized woman.

She looks fine to me.
DD is that size.

She doesn't look skeletal at all!

Extreme thinness is very much back in fashion. The saddest thing is to see the impact it's already having on teens - I watched a YouTube video recently about how a huge amount of content on tiktok is 'thinspiration', pro-anorexia, disordered eating etc.. The video creator did a social experiment where she set up an account, followed a handful of accounts by teenagers and young women doing normal stuff (dances, get ready with mes etc) and within a week was being fed seriously damaging content about eating disorders, extreme exercise etc., even though the accounts she had followed weren't promoting those things. It was just what the algorithm decided was relevant.

No comments on this particular model because I believe you can't assess how healthy or otherwise someone is by looking at them. But there is a definite movement away from size inclusivity and back to exalting thinness in the fashion world, and it really worries me.

I don’t think she looks too thin.

they've given her a heavy blush which contours her face with the expression she is making.

She looks completely fine size-wise to me. Is that an excess of blusher on her cheeks which maybe gives her a consumptive look?

Agree @Garroty .I asked my teen daughter if she saw anything wrong with the image and she replied 'she's doing a duck face' 😣

She looks fine to me. Slim but not skinny.

I actually disagree that extreme thinness is in vogue among normal people. If you look at the comments on pictures of Ariana Grande, Cynthia Erivo, etc the vast majority are about their potential EDs. Most content about desirable body shape I see seems to have shifted to what I would call ‘Pilates bodies’, slim but with muscle definition, not skeletal and frail.

I never really believed in body positivity carried to the point of obesity.Even less so now its leading lights like Lizzo and Mindy Kaling are on jabs.

I have high cheek bones and naturally have the same thinner face like the model. I am not frail or skeletal.

The model’s feet look out of proportion to the rest of her and I don’t think it’s just the camera angle.

But that is all that is wrong with the image.

The expression is a bit odd but her body is fine. Many young women in my family are this size and they all eat like horses.

Yeah this did come crumbling down really quickly when it became “easier” to lose weight. Most of the “I love my obese body” brigade were surprisingly willing to inject themselves with drugs that have potential side effects and health implications to change that body shape that they loved so much…

She's very slim but hardly skeletal.

She doesn’t look skeletal and it’s horrible to call her that. She is slim, but so are plenty of very healthy women.

It looks like dodgy editing. They've stretched out her torso. But her legs aren't very skinny. She's sucking in her cheeks and again they've put too much editing or shadow on the cheek. So she kind of looks too long and stretched in the middle and has a slim face that's been extentuated but nothing out of control screaming skeletal.

The model is not skeletal. Looks normal to me.

The makeup on her cheeks makes her look thinner than she is. look at her legs and ankles - normal for a slim person - she’s just probably very tall and slim as she’s a model

Yes I think she has been stretched. Most models have long legs relative to their body. Her legs look short and as I said huge feet.

That’s exactly my take on the current trend of weight loss injections. Skinny or slim is going to be back in vogue but it’s going to be coupled with strength and muscle definition which is not easily obtained.

I read an article in the New York Times about the women having shapely arms and how it was the new sign of wealth and privilege…

Cant get muscles in an injection, it requires time and effort… It going to be the new body goal. Things will always shift to new heights.

She looks extremely thin to me, very likely to be underweight ie have a low bmi.