Skeletal model used in Boden mailshot

[boobashka]

Has anyone else noticed the model in the recent Boden mailshot? She looks unhealthily thin. I thought we were moving away from 'heroin chic,' but it seems to be creeping back into mainstream marketing. It feels irresponsible for a brand like Boden to promote such a frail aesthetic as 'aspirational.'

Wine is unhealthy. I don't see the same crusade against its casual portrayal in film & TV and its prevalence on greetings cards, mugs, and bits of shitty wood and metal in tat shops, as I do about people clutching their pearls about obese models.

Fat people exist, they need clothes (because if people don't want to see them clothed, I am pretty sure they really don't want to see them nude...) and my initial post said that I prefer to see a happy medium.

She’s got a defined jawline, big wow. Find something else to take out your bad day on ffs

That is a size 8 today. 36 24 34. That would be dwarfed in modern UK 10/12

This is a model favoured by Boden. They obviously like others choose extremely tall people to model.

So what? It was nearly a century ago, post war era. Yes humans got bigger, so what,

Maybe all that cycling is making her skinny

The ‘other end of the market’ to overweight would be underweight though. And underweight people are not catered for in everyday fashion. Slim people are, but not underweight. I know this because I’m a 6/8, always been this sort of size and have never been underweight, 51 now so that’s a lot of clothes shopping experience behind me and I can categorically state that shops do not cater much for people slimmer than me, which you’d have to be by quite a way to be underweight.

She isn't frail or skeletal at all. What a horrible thing to say. But of course body shaming skinny people and skinnyphobia doesn't exist.

how lovely for you to liken her to a druggie.

I would say the sane either way, i don't understand the 'great' part

What amount of offence do you deem appropriate for unsolicited, derogatory comments made about other people's bodies?

I don’t think you can comment on health by one photo.

i’m puzzled by Boden models and M&S ones.

These clothes target middle aged women but the models are so very tall and young and will owly. I’m sure these companies have done testing and these women sell clothes better. But I’d love if they had just a few photos of what a more normal sized person looks like in them . Not even plus sized. Just with some boobs and a bum so we can envision what it looks like on my middle aged body.

@boobashka

Using phrases such as “unhealthily thin”, “heroin chic” and “frail aesthetic” is downright rude and uncalled for. This is an actual person you are talking about. We don’t know any details about that model but plenty of people are naturally very tall and slim with long limbs. If, as you say, you are a mother of a teen daughter, you should be setting a better example and not criticising another person’s weight. Attitudes such as yours explain why some teen girls think it’s ok to be downright nasty to other teen girls who are built like that and are naturally very slim. As I suspected, they clearly learn such attitudes from home. Of course that model looks slimmer than average given that around 2 in 3 of the population are either overweight or obese.

I’m so sick of sending mail order clothes back I only tend to buy stuff where I’ve seen it a ‘real’ body. Not a 6ft size 6 model. You see Toast garments on a rake thin model and then when they do a feature on their store staff (of varying body shapes) garments hang differently and look differently depending on height/ curves/ proportions/ bust etc. I like Seasalt, Free People and Disturbia where people post photos in the reviews.

That Boden model is lovely but no way would somebody with her youth and figure be wearing long tummy hiding striped tops and shapeless navy trousers. They don’t do the clothes any justice and it alienates their core demographic I would have thought.

Everybody’s normal is different. I think she looks perfectly normal. It’s normal for where I live.

I'm underweight and had to have extra scans when I was pregnant because they decided I didn't eat. I eat like a horse and had a 9lber. Some people are just skinny. The phrases you use are rude OP.

All things that the “being obese is not healthy and shouldn’t be platformed or promoted” brigade knew and pointed out at the time. I just think it’s disappointing that a lot of these personalities who shouted loudly about obese body positivity but now have lost all the weight haven’t also publicly recanted their initial position and explain what’s changed. It’s just irresponsible and hypocritical.

Claire, it’s French

Wonderful 😂

She's either got 6 toes or the worst bunions I've ever seen this side of a surgical assessment.

Suppose that could be seen as being inclusive.

I do think she looks slim but hard to say whether that’s the result of an ED or she’s just naturally slim and athletic.

I have noticed an increase in super slim models, I think as always fashions change and with the introduction of WLI being ultra skinny is becoming fashionable again.

I'm more worried about the nasty bruise to the cheek and glamorisation of DV

She is a healthy normal weight! She looks great.

This is how healthy adults are supposed to look. Look at photos from the 1960s and 1970s

We have normalised obesity imo.

They have got wider. Marilyn Monroe then was 3 inches taller than the average UK women is now.

She looks healthy and normal size - that’s how humans are meant to look imo. We don’t need all that extra unhealthy fat some people carry these days.

Her makeup (blush) is awful though!

She does look very slim bit cant see screen shot too clearly as dont have my reading glasses on lol.
There is defintely a trend for very slight models ,whereas not so long ago it was body positive larger models ,whuch was more aligned to general population!
Personally i like to see clothes modelled on people of different sizes,i think aspiga and unfolded does this(?)
As it indicates how the clothes may actually look like on me!!
I dont like the trend for frail very slight models and actresses, in fact my DDs 18 and 21 refused to see the wicked film due to weight of actresses and the pressure they think they were put under to look like that.