Skeletal model used in Boden mailshot

[boobashka]

Has anyone else noticed the model in the recent Boden mailshot? She looks unhealthily thin. I thought we were moving away from 'heroin chic,' but it seems to be creeping back into mainstream marketing. It feels irresponsible for a brand like Boden to promote such a frail aesthetic as 'aspirational.'

This model is not remotely 'skeletal'. Think we need re-educating on what normal is...

Obesity has become way too normalised if people think this model is anything other than fit & healthy!

Im surprised boden dont reflect their middle aged market more in their models

Middle aged? Its demographic is 25-50-year-olds, with a target on 35-year-olds.

Slim & healthy young woman. I'd guess her BMI is around 19. Much rather see that than the morbidly obese 'plus size' models on places like snag tights etc. Yes they are also attractive young women but are very definitely not healthy.

Nobody wants to see middle aged women modeling Boden clothes, even if that’s who’s actually wearing them.

Their target audience is target upper middle class women or those aspiring to be upper middle class, and the sort of upper middle class thinness that goes with it.

Fat is a bit lower class.

35 is middle aged.

Losing weight with WLI also requires time and effort.

I would like an app that shows me what I look like in clothes before I buy them. I at least prefer clothes stores that use a variety of models of different ages and sizes and allows customers to upload their own photos.

Boden say they target women 30-50 in the 70 plus k a year demo graphic. So it’s not just middle aged targets.

Uniqlo has this now.

All I see is a tall slim beautiful model.

It has been noted that skinny is back in, but I follow a couple male models and one was talking recently about having his bmi checked before he was booked for a runway show to make sure he was a healthy size.
This model doesn’t look particularly thin but hard to tell with what she is wearing.

There is a significant difference in the amount of effort it takes to inject yourself once a week vs the time and effort it takes to build visible muscle in the gym.

Your argument is ridiculous. I am a WLI user who has spent years dieting and exercising to lose weight.

Isn’t she just whistling? So her cheeks are sucked in?

Me too but perhaps they're playing to that market while trying to avoid the whiff of frump which has followed them around.

She does look think but not skeletal, I do think now Ozempic is mainstream, thin will have to go to the next level to signal that status

The only way to know what an item of clothing looks like on you is to try it on! Doesn’t matter if you’re the same size as the model in a picture or not, hair colour/style, age, body shape, styling etc all effect what something looks like on a person

She looks fine… she just has pronounced cheekbones

I naturally have similar proportions and live in baggy clothes because I hate the feeling of being judged.

Oh, we should stop clothes modelling altogether then. All the (many) size 8-14 models, no need for them either if they don’t actually represent anything or anyone.

Problem solved!

She looks like a regular tall slim model.

Do you mean her face? She’s blowing a kiss…

God OP you should visit Eastern Europe, or maybe Japan...Most young women there are that slim.

Are you actually okay?
I am sick of people like you thinking it's okay to blatantly insult slim / skinny women. Why do you get the right to claim what's a 'real' body and what's not? Calling women 'rakes?'

if someone on here posted saying an obese model looked like a fucking barge it would be deleted in a heart beat.

be a better person.

Thin people are allowed to exist and work for a living. Not everyone is a fatty.