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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Fucking Gross Adverts

393 replies

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

OP posts:
Waitfortheguinness · 21/09/2025 09:10

Like the period ones, when are we going to get the nappies being shown full of piccalilli or bog rolls being used with lovely brown skids etc…can’t wait.
we all know what they look like when used, but don’t have to have the reality of it all being thrust in our faces at whatever time of day….including tea, dinner time. Sick of it too.

Doggymummar · 21/09/2025 09:12

This sounds awful! Wr dont have tv and I am glad now. Mumsnet is the only site that makes me uninstall my ad blocker so I never get to see adverts except here. And I just enlarge the screen so they drop off the edges. Grim

WeeGeeBored · 21/09/2025 09:13

I hate the pepto-bismol ad where people do the “diarrhea dance” and clutch their arses when they sing 🎵 diarrheee-a-er! 🎵 I think it is meant to be funny but I find it gross.

DrBlackbird · 21/09/2025 09:14

soupyspoon · 21/09/2025 08:33

I think its largely indicative of the increasing reduction in boundaries, privacy and standards.

All very boring to some people but I think it has an emotional impact on how we interact and manage ourselves as a society. We're pretty emotionally incontinent, lacking in resilience, very poor MH, this isnt because we're all more in tune or in touch with our emotional health, its quite the opposite, and it might not seem connected but a breaking down of boundaries and taboos is part of that in my view.

Humans need structure and rules. We're just big children after all.

This^^

These ads reflect what my DH and I were talking about just yesterday. People asking far too personal questions of people they barely know. Or making wholly inappropriate highly personal comments on other people’s clothes, eating habits, sexual preferences, appearance etc. Thinking this is okay because of social media over sharing and continuous flow of TMI.

We both want people to just stop. But then I’d be happy to go back to people calling each other by their last names unless they were close family.

ThatCalmCat · 21/09/2025 09:14

All right, don't get your Tena pads in a twist just because someone disagrees with you!

It’s not that I’m offended - just the irony of you slating gross ads while serving up a winking arsehole of your own.

PoisedGoldBiscuit · 21/09/2025 09:14

YANBU!I saw the Canesten ad this morning, with a woman reaching down a an implied scratch and wondered what on earth has happened to our ads.

LauraNorda · 21/09/2025 09:14

BlueEyedBogWitch · 21/09/2025 09:08

Wow.

I think not being able to spell ‘chord’ marks one out as uneducated.

Your mileage may vary, of course.

People swearing in every sentence is probably why such adverts you complain about are being made now, as standards are so low.

BlueEyedBogWitch · 21/09/2025 09:15

ThatCalmCat · 21/09/2025 09:14

All right, don't get your Tena pads in a twist just because someone disagrees with you!

It’s not that I’m offended - just the irony of you slating gross ads while serving up a winking arsehole of your own.

Yeah, I get that.

Maybe my standards have been lowered by repeated exposure to gross adverts 😀

OP posts:
tachetastic · 21/09/2025 09:16

I thought I was quite open minded until I saw the arse-deodorant advert. Apparently I’m not as “live and let live” as I thought. 🙈🙈🙈

Wordsmithery · 21/09/2025 09:16

I deliberately don't watch adverts now so haven't seen this new wave of awfulness, luckily. But I have in the past seen hideous daytime animal charity adverts that pull on the heartstrings and appear to target vulnerable viewers. I'm a big animal lover but the nature of these adverts does nothing to endear these charities to me.
(Sorry OP for going off topic here)

Sux2buthen · 21/09/2025 09:16

The outrage 😂😂and they say Mumsnet is uptight.

Its not a recent thing anyway. Remember ‘I can do it too with kandoo’ with the kid on the toilet saying ‘pooooh that stinks’
But, thanks to their advertising I remember that one and there’s a whole thread here naming them all from viagra to tena therefore increasing their reach so doing their job for them.

BlueEyedBogWitch · 21/09/2025 09:16

LauraNorda · 21/09/2025 09:14

People swearing in every sentence is probably why such adverts you complain about are being made now, as standards are so low.

Good Lord.

I don’t swear in every sentence. I choose my contexts carefully.

Which is what this thread is about, really.

OP posts:
Trentdarkmore · 21/09/2025 09:16

LauraNorda · 21/09/2025 09:06

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

https://www.cnn.com/2021/01/26/health/swearing-benefits-wellness

Why swearing is a sign of intelligence, helps manage pain and more | CNN

Oh the profanity! Swearing is a social no-no, but studies have shown that cursing can serve a useful place in our lives, especially when it comes to mind over matter.

https://www.cnn.com/2021/01/26/health/swearing-benefits-wellness

TheignT · 21/09/2025 09:17

Joyunlimited · 21/09/2025 08:02

I really don’t see the problem with this. I was just thinking the other day how refreshing it is that advertisers no longer have to use blue liquid to represent menstrual blood. Why should something experienced by half the people who have ever lived to adulthood be something to be ashamed of or disguised?

Well most of us have bowel movements, do you think we need brown stuff smeared on toilet roll to sell it? Nothing embarrassing about it, just revolting as we know what toilet roll is for and don't need that.

JaninaDuszejko · 21/09/2025 09:19

Where are you seeing these adverts? I mainly watch Netflix and iplayer so no ads and the adverts I see on youtube are nothing like this. Maybe you should change your viewing habits so you see fewer and different adverts.

daisychain01 · 21/09/2025 09:19

DaffodilValley · 21/09/2025 08:38

None of these are as bad as MN constantly and relentlessly advertising fag ends on every thread.

If they want people to use the forum and maybe even click on the ads, it might help if they were for something that isn’t utterly revolting and at least useful.

Is that the one with the goose?

actually I thought the butt holder is a very good idea - my main bugbear is litter and flytipping, so I thought it is at least something that trains smokers that it is highly antisocial to throw their butt ends on the ground and squash them, it's really vile behaviour.

landlordhell · 21/09/2025 09:19

TheignT · 21/09/2025 09:17

Well most of us have bowel movements, do you think we need brown stuff smeared on toilet roll to sell it? Nothing embarrassing about it, just revolting as we know what toilet roll is for and don't need that.

Agree. It’s TMI!You remove the pad in the privacy of your toilet, you wouldn’t show it to anyone so why do you need to see it in HD in your living room with your family and maybe while you’re eating?

LillyPJ · 21/09/2025 09:20

LauraNorda · 21/09/2025 08:51

But why?

For emphasis, obviously.

researchers3 · 21/09/2025 09:21

RhaenysRocks · 21/09/2025 08:18

It's the "oh my gush" moments one that makes me shudder. It's great that periods are not whispered about and boys are taught about them and all the rest of it, but I can't stand this "come on girls, you know what I mean" tone. I don't like it when women over share the biological details of their flow, cramps, peri / menopause symptoms in the staffroom at work either. I just stay quiet. There's online anonymous forums if needed for advice or "is this normal" concerns, or absolute best friend types, but it feels like now everyone is supposed to be fine hearing about everything..it's unnecessary. Let's retain some privacy and dignity.

How is it undignified to discuss periods? Is it undignified to discuss migraines, or a bad back?

I'm glad the world has moved on - for some of us.

daisychain01 · 21/09/2025 09:21

JaninaDuszejko · 21/09/2025 09:19

Where are you seeing these adverts? I mainly watch Netflix and iplayer so no ads and the adverts I see on youtube are nothing like this. Maybe you should change your viewing habits so you see fewer and different adverts.

I'm glad it isn't just me! I've never seen any of the adverts being described. If they are all on TV, then I'm really glad we haven't had a TV for many years.

people who find them offensive could complain to OfCom as the regulator and if enough people complain, they take them down. Most of them sound quite tame tbh.

ERthree · 21/09/2025 09:22

Joyunlimited · 21/09/2025 08:02

I really don’t see the problem with this. I was just thinking the other day how refreshing it is that advertisers no longer have to use blue liquid to represent menstrual blood. Why should something experienced by half the people who have ever lived to adulthood be something to be ashamed of or disguised?

Because most women really don't want or need to see this on tv. Emptying the bowels is performed by 99.9% of the population so are you saying that's something you want to see on tv ?

MolkosTeenageAngst · 21/09/2025 09:22

Just don’t watch the adverts, even if you don’t want to get up and leave the room whilst they’re on you can at least pick up your phone and check emails or have a Quick Look at mumsnet etc. I never bother actually looking at the TV once the ads are on and if I’m not watching live I’ll mute them too and just rewind a little if the ads have finished and show started when I look up.

WeeGeeBored · 21/09/2025 09:24

AtomHeartMotherOfGod · 21/09/2025 08:45

The one I found really gross, but also acceptable as it was the whole point of the advert, was the Channel 4 Change Climate season of TV, which had loads of businessmen and women, and politicians, seemingly engaged in some kind of Bacchanalian orgy while wearing huge white Y-fronts that oozed oil from the bum crack. 'What are they doing about their carbon skid mark?' was the tagline. Very clever advertising IMO.

https://www.4creative.co.uk/work/change-climate

Also, on the tube, a guy spraying deodorant into his pants (in an advert, I mean, not in real life).

This ad is pure genius.

For me, it is something to do with the way my mind works. This ad works on a metaphorical level. I understand the point they are making about the crudeness and ultimate cost to the climate of capitalist greed. If it was an ad for a diarrhea solution it would completely gross me out because it would be too realistic.

soupyspoon · 21/09/2025 09:24

MyPinkTraybake · 21/09/2025 08:45

Structure and rules don't teach you resilience. Taking risks and failing teaches you resilience. Nothing to do with the thread but this is what I wanted to add.

Edited

Structure and rules do contribute to human resilience, as does taking risks and failing, I didnt mention the latter and only mentioned resilience in the wider scope.

The point I was making is that overall we are sleep walking into an emotionally unwell landscape by the breaking down of boundaries, expectations and structure. Probably not really for this thread but I see small things like oversharing and adverts like this as part of it. Most things are interconnected.

Nobumsonthetable · 21/09/2025 09:25

The guy shaving his ballsack is actually an ad for Dominos. Goes to show it’s revolting and ineffective advertising as everyone seems
to think its for razors!
We were discussing this at work the other day, what the hell had happened to ads? I had to explain to my 9 yo what the man was doing under his towel, um he is shaving his balls! Wtf!
The Tena ones are unforgivably twee and also make me furious, like why aren’t these women referred to a women’s physio so they don’t have to piss themselves?!

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