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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Fucking Gross Adverts

393 replies

BlueEyedBogWitch · 21/09/2025 07:47

It started with little kids on the toilet with their pants round their ankles, holding their noses.

Then there was the one with a woman farting at work and then scurrying to the bathroom clutching a bog roll.

I think I reached the nadir last night when I was subjected to an advert for razors which treated me to the sight of a man bending down with his back to the camera and his hand under his dressing gown, shaving his sack and crack.

I mean, that might not be the nadir. Maybe next time they’ll drop the dressing down, and I can feast my eyes on his arsehole winking at me while it gets a short back and sides.

At this rate I’ll have to clear all the crap off my kitchen table and start eating like a civilised human again.

AIBU, or are adverts getting increasingly foul?

OP posts:
RhaenysRocks · 21/09/2025 08:53

Sux2buthen · 21/09/2025 08:44

Maybe some posters here need to unclench and release the gas a bit themselves 💨

Maybe some posters need to realise that they are no longer in primary school.

birling16 · 21/09/2025 08:56

Unpopular and hideously old fashioned but some things are best left in the background.

NewDayNewColour · 21/09/2025 08:56

Orangepate · 21/09/2025 08:24

The dancing Pepso Bismol people. “Diarrhoea!”

Now come on, the kids LOVE that one. So funny!

busymomtoone · 21/09/2025 08:57

Thought it was just me - ads used to be humorous- now I just flip to my phone during them - muting is a fav idea because if I hear domino oh hoo again I might just break the tv!! I don’t know if the shock value of the gross ads is to get people to look / talk about them but for certain the talent pool in advertising must have shrunk significantly because I can’t remember the last as I watched that made me think “ ohh that’s clever/ funny/ sweet/ entertaining “ ( possibly the haribo kiddy voices?)

AlaKart · 21/09/2025 08:57

The stained jeans one. Yuck

ThatCalmCat · 21/09/2025 08:58

BlueEyedBogWitch · 21/09/2025 08:52

Are you genuinely offended by swearing, or do you just feel like passing some time arguing on the internet this morning?

Ha, I thought the same tbh!
I think the adverts are unnecessary, but the language and descriptions in your posts would make me put my breakfast down quicker than the ads ever did!
As for spending time on here arguing. This place is for expressing opinions, and you're clearly expressing yours, so fairs fair!

Runnersandtoms · 21/09/2025 08:58

The radio one for Tena pads makes me cringe where the women and talking about yoga and 'finding my flow'. Literally nobody I know would talk about this stuff like that, even if they might make a passing comment to good friends about their pelvic floor not being as strong as pre-kids etc.

ResusciAnnie · 21/09/2025 08:58

Joyunlimited · 21/09/2025 08:02

I really don’t see the problem with this. I was just thinking the other day how refreshing it is that advertisers no longer have to use blue liquid to represent menstrual blood. Why should something experienced by half the people who have ever lived to adulthood be something to be ashamed of or disguised?

Why do we need to see it at all though. No one who uses sanitary wear actually needs a demo do they. Ditto loo roll.

PuppiesProzacProsecco · 21/09/2025 08:58

The Pampers "poonami" one drives me mad. Especially as the parents go back to sleep after the baby does the "poonami" without changing the nappy! I mean FFS, just because the shit didn't leak out everywhere, you're not seriously leaving that baby to sleep in its own shit all night are you?! Gives me such (completely irrational) anxiety.

Livelovebehappy · 21/09/2025 08:58

I’m torn on this, because yes, some adverts are increasingly crossing the line, when it seems to be unnecessary. But the period ones, I think are really good for young girls to not be feeling they can’t talk about the issue freely. I recall when I started my period, many many years ago, I felt really awkward discussing it with my mum, and in fact hid it from her for a long time. Which makes me feel sad for the younger me. And I also didn’t discuss anything to do with periods with my husband during my marriage. It used to feel like a secret that you shouldn’t bring up in conversation. My adult dd discusses hers freely with anyone and everyone - maybe too far the other way now 😁

MyOliveStork · 21/09/2025 08:59

The ‘gush’ adverts. We are rewatching Clarksons Farm and constantly getting these ads, every break. They are gross and I don’t know why playing them during Clarksons Farm is appropriate? We all have bodily functions, part of life, but these ads are unpleasant, unnecessary and too much in your face. We mute the ads all the time these days.

Flomingho · 21/09/2025 08:59

flossisboss · 21/09/2025 07:55

YANBU. There's a full body deodorant one which is rank too. Not to mention that it's a stupid, needless, and damaging product.

Totally agree, that advert is horrible. Almost seems like it is encouraging people to mask smells with deodorant instead of washing🤮

Livelovebehappy · 21/09/2025 09:00

Anyone seen the new Co-op advert? It’s quite edgy for the Co-op. I started watching it and thought it was going to be for some sort of clothing brand.

KimberleyClark · 21/09/2025 09:01

ResusciAnnie · 21/09/2025 08:58

Why do we need to see it at all though. No one who uses sanitary wear actually needs a demo do they. Ditto loo roll.

And why do we need to see a woman putting a tenalady in her pants? I think most of us know how to use them.

Bringyourfoldingchair · 21/09/2025 09:01

Yes I agree. Some are disgusting. The one with people spraying deodorant on their arses is revolting. Slightly off topic, but also Sabrina Carpenters song about tears dripping down her thighs makes me gag. Boke.

Xelda · 21/09/2025 09:02

AtomHeartMotherOfGod · 21/09/2025 08:47

The 'Come Up and See Me' one for Viagra was also 🤢

Absolutely. That Cockney Rebel song was an all time favourite of mine and has been ruined for me 😡

Lucyweeks · 21/09/2025 09:03

Mr Q bingo and losing the loo roll.
How's he going to wipe? Great for my diet as it puts me off my tea.

Andrex, disgusting.

Tagyoureit · 21/09/2025 09:04

I cant stand the loo roll adverts! They're awful!!

We always mute the adverts if we're watching live tv these days as its all just noisy crap.

BlueEyedBogWitch · 21/09/2025 09:04

ThatCalmCat · 21/09/2025 08:58

Ha, I thought the same tbh!
I think the adverts are unnecessary, but the language and descriptions in your posts would make me put my breakfast down quicker than the ads ever did!
As for spending time on here arguing. This place is for expressing opinions, and you're clearly expressing yours, so fairs fair!

I think context is very important. Mumsnet is a very sweary site, and I’m surprised that anyone who spends any time on here has been taken aback by the word ‘fuck’ appearing.

It’s not the same thing as sitting in your living room at teatime and being confronted by a loud fart or some period blood in the middle of The Chase.

As for the language of my posts, a) if the word ‘fucking’ shocked you, why not scroll by? And b) the word ‘disgusting’ might have been a clue as to the content of the thread.

OP posts:
Wavescrashingonthebeach · 21/09/2025 09:04

user043857398 · 21/09/2025 08:23

We've always muted the ads since I was a kid so I've never really seen them. They're not something you watch, they're like an excuse for a tea break.

Why do you watch them? Why do you leave the sound on?

Yes this. I absolutely cannot bear adverts. They feel like a massive intrusion of noise and annoyance into my life. So I pay extra for YouTube premium and Spotify premium. Bliss.
Also agree they are too out there and disgusting but to be honest thats just one of the many reasons why I hate them.
Apart from the really funny ones but sadly nowadays theyre few and far between. Everything is so contrived nowadays.

LauraNorda · 21/09/2025 09:06

BlueEyedBogWitch · 21/09/2025 08:52

Are you genuinely offended by swearing, or do you just feel like passing some time arguing on the internet this morning?

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

Tagyoureit · 21/09/2025 09:07

Oh, the people gardening whilst wearing pristine white clothes also need a slap!!

BlueEyedBogWitch · 21/09/2025 09:08

LauraNorda · 21/09/2025 09:06

Not offended at all and I used to swear a lot.

However, it was pointed out to me that swearing sets out your stall. If you are effing and jeffing all the time, others may see you as low-rent, common, uneducated. People may 'screen-out' your words and may extend to any good ideas you may have.

I don't think anyone has ever listened to people more, or taken them more seriously, when every sentence contains a swear word.

That struck a cord with me and I don't swear any more.

Your mileage may vary, of course.

Wow.

I think not being able to spell ‘chord’ marks one out as uneducated.

Your mileage may vary, of course.

OP posts:
GertieLawrence · 21/09/2025 09:08

We’ve always supported animal charities and are big animal lovers, but we’re starting to avoid channels which sell space to the RSPCA and abused donkey type of charities. They’re just way too much. When my Nan died, we found loads of monthly subscriptions to animal charities, it was awful to think she was a vulnerable target knowing how much she loved animals. If they come on, we switch over.

Agree about the disgusting poonami ad. Not only because who needs to think about baby shit at dinner time, but also I think it’s in bad taste after devastating actual tsunamis.

As for the ads of people running through the office with loo roll and sly expressions, who thought that was a good idea? Ok so if an advert gets your attention, it’s supposedly doing its thing, but that’s just crass. I don’t want to work with that person, or be that person.

And I’m pretty sure we can figure out how to use a razor - I don’t need to see anyone shaving their bikini line to get the picture.

cheesycheesy · 21/09/2025 09:08

BlueEyedBogWitch · 21/09/2025 08:11

I’m not bothered about red period blood; if we have to see it, it might as well be red.

I don’t understand why we have to see it at all, though. Loo paper and nappies manage to advertise without showing what they’re there to soak up.

Up to now, anyway…

That’s in our near future