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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Disgusted at this advertisement on a bus (photo included)

284 replies

Kerry71 · 13/08/2025 18:05

Does anyone else find this imagery completely inappropriate in this day and age, or am I a prude as my husband so kindly put it? It unnecessarily objectifies women and I thought we’d moved on from this sort of thing.

Disgusted at this advertisement on a bus (photo included)
OP posts:
Thread gallery
7
Anchorage56 · 14/08/2025 19:16

onedogatoddlerandababy · 14/08/2025 19:08

Unless it’s been there since the 70s or 80s 😂

I agree op, it’s lazy outdated imagery imo. Shapely legs in stilettos 🙄🙄🙄

why the need for a picture at all?? Oh yes, it’s to attract attention and nothing does that better than female flesh. Of any amount.

reminds me of the stickers air traffic had in the 70/80s, get em down safely with air traffic control. Woman in heels like this pulling down her underwear. I mean

That's your problem isnt it- an image of a woman in heels pulling her underwear down is where your mind goes when you look at this image of a woman sitting on a bus. You've added the sexual element.

SeriaMau · 14/08/2025 19:27

What am I meant to being offended about?

Kumquatzest · 14/08/2025 19:27

Most women don't dress like that on the bus, but at the end of the day it's just a pair of legs? I don't see how it's objectifying or exploiting anyone. It's not saying that women who wear heels and short skirts are promiscuous/sexually available. That's a projection. Would you be offended by an ad featuring a man wearing shorts or a man who is shirtless? Probably not. It seems like it's only women's bodies on show that makes people uncomfortable.

ShiftingSand · 14/08/2025 19:37

Kerry71 · 13/08/2025 18:49

My mood probably isn’t helped by the fact that when I posted this on my towns Facebook group asking what on earth the bus company were thinking with this, the replies were mainly from men. One charmer replied ‘they are probably thinking cracking legs, I wonder what her t**ts look like’ 🙄

I wouldn’t be disgusted by this but it would make me give an inner eye roll. The excuses being given about heel wearers are null and void. The poster could have shown two people sitting side by side, one a man wearing trousers and trainers/shoes and a woman wearing trousers and maybe heels. The majority of women wear trousers these days even to work. I think if you grew up in a time when sexism was the norm all the time and invaded every part of your life, then this poster is a continuation of that and women who are younger will struggle to see anything wrong with it. Just my opinion as someone who did have to put up with a lot of sexism back in the day. Now I’m just patronised by older men as I assume they think I don’t have a brain🙄

ShiftingSand · 14/08/2025 19:38

Anchorage56 · 14/08/2025 19:16

That's your problem isnt it- an image of a woman in heels pulling her underwear down is where your mind goes when you look at this image of a woman sitting on a bus. You've added the sexual element.

🙄

Lollipop81 · 14/08/2025 19:39

I’m a total feminist but honestly cannot see the issue with this advert 🤣🤣

Whammyyammy · 14/08/2025 19:40

Wow OP, you're easily disgusted. Its a pair of legs

Darlingx · 14/08/2025 19:46

OP I am understanding how u feel Its dawning on me all the micro messaging adds up that we are bombarded with a lot of objectified messaging that men just are not having to put up with . In a shop window in the UK on a high street . I think I just feel sad that women need to start worrying about their faces losing perceived value so young

Disgusted at this advertisement on a bus (photo included)
Disgusted at this advertisement on a bus (photo included)
Anchorage56 · 14/08/2025 19:59

Darlingx · 14/08/2025 19:46

OP I am understanding how u feel Its dawning on me all the micro messaging adds up that we are bombarded with a lot of objectified messaging that men just are not having to put up with . In a shop window in the UK on a high street . I think I just feel sad that women need to start worrying about their faces losing perceived value so young

It's a tricky one though. The only way these industries would stop is if women stop caring so much about their appearance. But would they do that? It's also hard to stop caring when we have these industries in existence. The only way I could see it changing is if the majority of women stopped buying into it and the market dried up, but would we ever stop?

Retiredfromearlyyears · 14/08/2025 20:01

Nothing wrong with it! It's making a point on safety. Nothing to do with objectifying anyone. Office workers ,Beauticians,Estate Agents etc Often wear dressy stilettos for work. Youngsters wear them on a night out. Some men wear them too. There's no issue, except that as others have said it does look like a old fashioned poster.

Putneydad7 · 14/08/2025 20:03

UsingAMansNameInAWomensWorld · 14/08/2025 18:44

I wear shorts skirts/dresses/playsuits because I like them not to be objectified

Suggesting you only wear certain clothes to be objectified is part of the problem...

So it's only me who says to my 17yr old DD "you're not going out in that surely, you've barely got anything on?"
So it's just me and everyone else is fine with a mini skirt and boobs hanging out top, very comfortable I'm sure, and nothing at all to do with catching the eye of a boy?

Anchorage56 · 14/08/2025 20:10

Putneydad7 · 14/08/2025 20:03

So it's only me who says to my 17yr old DD "you're not going out in that surely, you've barely got anything on?"
So it's just me and everyone else is fine with a mini skirt and boobs hanging out top, very comfortable I'm sure, and nothing at all to do with catching the eye of a boy?

Absolutely some girls wear clothes like that to attract boys. Women and girls are just not allowed to admit it.

SirStanley · 14/08/2025 20:26

‘Selling’ what exactly? I don’t think that’s the point of the poster. Nevertheless, it’s retro and it looks like a woman who is in control of herself which is always great - maybe not what the poster wants to say.

UsingAMansNameInAWomensWorld · 14/08/2025 22:19

Darlingx · 14/08/2025 19:46

OP I am understanding how u feel Its dawning on me all the micro messaging adds up that we are bombarded with a lot of objectified messaging that men just are not having to put up with . In a shop window in the UK on a high street . I think I just feel sad that women need to start worrying about their faces losing perceived value so young

And what shop is that?

An aesthetics clinic by any chance?

That's like complaining a sports shop shows people doing sports 🤣

UsingAMansNameInAWomensWorld · 14/08/2025 22:21

Putneydad7 · 14/08/2025 20:03

So it's only me who says to my 17yr old DD "you're not going out in that surely, you've barely got anything on?"
So it's just me and everyone else is fine with a mini skirt and boobs hanging out top, very comfortable I'm sure, and nothing at all to do with catching the eye of a boy?

It might be to attract a man

It might be because they like the look

It might be to attract a woman ...

Spinmerightroundbaby · 14/08/2025 22:25

It’s designed to be an eye catching poster. The legs are bait to make people read the words. YABU. It isn’t a saucy message and the picture itself isn’t inappropriate. It’s just a pair of legs.

notnorman · 14/08/2025 22:37

How do you tell the driver you want to get off? Last time I used a bus you had to walk down the aisle and hang around at the front until the bus stop appeared

Cherryicecreamx · 14/08/2025 22:47

Yeah it looks dated.. and dare I say it, like a man has produced this advert. I see very few people dressed like this on a bus.

browneyes77 · 14/08/2025 22:56

I honestly wouldn’t have even noticed.

Really not something I would even think of giving a shiny shit about.

DearDenimEagle · 14/08/2025 22:59

Skybluepinky · 13/08/2025 18:43

It’s just work wear, no idea why you are so insulted. Would you rather it was a photo of a man?

I agree but there was a huge wave of rebellion against using images of women, their bodies or parts of bodies in adverts back in the day. It was supposed to be sexist and inappropriate…like car adverts with a stocking clad girl draped on the bonnet. The point being, using a man would not occur to advertisers. Womens’ legs in nylons and heels etc as a selling point. All part of the equality movement. Not seen as ‘workwear’ back then.

Bunny65 · 15/08/2025 02:56

It’s patronising and apart from anything else most of the people on the bus will be in trainers or flats.

IntoTheFringe · 15/08/2025 07:19

notnorman · 14/08/2025 22:37

How do you tell the driver you want to get off? Last time I used a bus you had to walk down the aisle and hang around at the front until the bus stop appeared

When was the last time you used a bus? There are buttons that you press which sound a bell and light up a sign that says 'bus stopping'. Press one of these just before your stop and that tells the driver someone wants to get off. These have existed since my childhood and probably long before. I'm in my 40s.

Laurmolonlabe · 15/08/2025 09:22

Agree, but I wouldn't get too worked up about it- you see far more sexualised things on the streets than you did when this sort of ad was popular, I get more upset about outfits that leave nothing to the imagination and hooker shoes in real life.

SemiRetiredLoveGoddeess · 15/08/2025 09:57

This poster is really quite tacky and tasteless. I now think this poster us on the border of the sexual exploitation of women, has become greatly
normalised and mainstream.
It is almost expected but it is done in a more subtle way

Think cheap thrills.

No modesty or class

Started in the Sixties with letting it all hang out.

I bet the person who thought uo this up the poster was a man.

Snakebite61 · 15/08/2025 09:57

Kerry71 · 13/08/2025 18:05

Does anyone else find this imagery completely inappropriate in this day and age, or am I a prude as my husband so kindly put it? It unnecessarily objectifies women and I thought we’d moved on from this sort of thing.

What a stupid post 😂😂

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