To find these New Look school uniform adverts unacceptable?

[TheWildZebra]

Just that really - screen shot below.

mini skirts , cherries, twirling hair ?

am I a prude or are these just evidence of sexualisation of young women?

I agree op, wth. Especially the first one🙄

Lolitafying school uniform marketing. Fucked up imo.

Wow. Agree with OP.

I can't believe just how inappropriate it actually is.

Yanbu. And those teens would immediately be in isolation for wearing uniform like that. Shirts hanging out under pullovers, straight to the head of year for a word.

I think the photos are OK, more demure than what teen girls here are wearing irl, but I'm not sure what the cherries are there for...

They look more like a gateway to a porn site. Just awful.

Yuk.
YANBU

Oh fgs, go take a walk outside and look properly, girls are dressing even worse than this.

I’ve seen cherries (and bows) on a lot of clothing and houseware this summer

Don’t like the photo on the left, nor the cherries. The others look quite like what my daughter wears to school. Though she wears tights with a short skirt.

Agree. The cherries!

Also the a* I guess they would say it stands for a star but could 'a fuck' could equally be placed there.
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Ugh. Especially the first one. Has anyone contacted new look?

Could we complain to Advertising Standards?

The “mouth slightly agape” expression also gives me the ick.

I get that it’s kind of the way poses are done these days, but it’s more suited to half-dressed influencers trying to look sexy on instagram than children in marketing campaigns…

Cherries were on everything this spring/summer, just couldn't bring myself to buy anything with them on for my young DD as it felt icky

The cherries are just grim. Reference to "popping the cherry" I assume <vom>

Agreed. Horrible. Hate this sexualisation/adultification of young children with this Lolita-aesthetic, sexualised poses and nightclub makeup. These girls don’t even look on the older end of secondary school but more like year 8’s and 9s. Really young. Horrible.

The hair twirling is yuk but the pic and top left are giving very Gossip Girls vibes (the original series ) which I assume is what they are going for to attract a teen audience.

I'm really surprised at how shocked people are because those girls have exactly the "look' of all the girls I see walking past to school here l, and all the girls at DC's (nicer 😆) school. If anything the girls in the ad have less exposed flesh. I have boys and am thankful I've never had to police this stuff.

I saw that ad out ‘in the wild’ so to speak and I agree, it’s positioning is terrible.
yes cherries maybe having their moment but in this context it’s got connotations and is just generally not a good idea.

Very Japanese schoolgirl porn. The cherries are bizarre.

I think they are aimed at the girls themselves, this is how they want to look based on the girls I see walking to school here daily.

The cherries, in the context of teen/tween school girls, are really inappropriate. It's grim.

I think it's fine, apart from the cherries which are a bit of an odd reference, but being way older than the target market, I could be missing something. It's trying to appeal to the girls themselves, whether it would I don't know, but it does at least show what girls that age actually look like and how they wear uniforms. In fact quite a toned down version in terms of skirt length!

But is it the girls who actually go out and buy their clothes.

I wouldn't buy my kids uniform from New Look.