To avoid headlines like ‘SALT PATH SCAM COUPLE BUY LUXURY ESTATE’? I mean, they must have known this was likely to come out at some point.
The richer they look, the more tangible assets they have, the more it damages the brand.
And while you might argue it’s irreparably damaged now, anyway, I’m not so sure it’s not salvageable with a canny pivot in the fourth book, especially if Moth can be produced as demonstrably iller by that point.
Then it becomes ‘See, he’s as ill as I said, and you’re just quibbling about diagnostic timelines, and yes, we made mistakes at a pressured time, and I’m really sorry, I hated all the lying, and I’m so relieved to be able to be honest now.’