I think the problem is that Labour need to first identify exactly what they stand for, and give a clear purpose and outcome to any cutting or taxation.
Taxation without purpose or any discernible benefit has terrible optics to whomever is being taxed.
If I were Labour leader, I’d be focusing on (1) very, very clear communication about the overall strategy FIRST, then
(2) be very upfront that not everything can be afforded, and only THEN
(3) set out the cuts or taxes.
For example, if Labour clearly articulated that their core aims are around social justice, reducing child poverty, or building a resilient NHS, then they can frame every fiscal decision through that lens — even tough ones.
They also need to avoid being simplistic about the effects of taxation or cuts. For example, without careful implementation, the proposed non-dom reforms risk driving away high earners and investors — which could actually reduce tax receipts in the long run.
The same goes for windfall taxes or corporate levies: if they are perceived as unpredictable or punitive, they may scare off the very businesses Labour needs to fund its agenda.
That’s why the focus should be on a small number of strategic, clearly explained priorities, each backed by honest communication about trade-offs. In other words:
- strategise,
- think through,
- communicate, communicate, communicate!
The public can handle difficult truths if they feel there’s a coherent plan and shared purpose behind them— but what won’t work is improvisation disguised as fairness.