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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think this photo is not appropriate to advertise a dress?

277 replies

TheGoodEnoughWife · 21/03/2025 18:49

Is it just my raging feminist thoughts with this photo that is being used as one of the pictures of a dress offered for sale on a high street store website. Is this appropriate? I don't think it is but one might say that that is my weird view and actually it is a perfectly okay pic? (!)
I think it looks like a 'come fuck me' picture and that is not okay?!

To think this photo is not appropriate to advertise a dress?
OP posts:
LlynTegid · 21/03/2025 20:44

It just looks awful. Much like most of the 'high street' fashion in this country, which is an embarrassment.

I did not think as the OP did about its suitability.

blandwich · 21/03/2025 20:55

It doesn't show off the dress or the model to the best advantage, but I don't think it's sexual. Models (or many of them) have been adopting slouching or otherwise unflattering poses for decades, though, so that's nothing new. Not as sure about the positioning of the legs.

Tandora · 21/03/2025 20:55

Toseland · 21/03/2025 20:26

M&S and John Lewis are deliberately choosing very masculine or androgenous models to push and normalise the 'transgender look'. Possibly being paid by the trans lobby for doing so. This model is probably just a bloke manspreading.

Sorry WTAF. So you are gender shaming this woman now for not looking/ posing fem enough? With her legs crossed like a proper lady and all? This is what your intolerance for trans people has driven you to?

What is happening

LaTristesseDureraToujours · 21/03/2025 20:57

What a weird bad photo. The forced perspective making her legs so massive isn’t flattering at all, and it doesn’t show off any of the clothes particularly well - doesn’t strike me as inappropriate though. Just a bit weird. When I studied photography and worked in the studio you’d get a bollocking from the lecturer for that kind of angle (when doing product photos/styling clothes, rather than artsy nonsense where it can work).

Tandora · 21/03/2025 20:59

I remember being admonished by a teacher when I was like 10 for not “sitting like a lady” in front of the whole class. I felt so small and ashamed.
Women and girls can sit however the fuck they like. it’s comfortable to sit like that- hence men do it and anyone perpetuating the idea that it’s wrong, weird or provocative for a women to do the same can honestly go do one.

DiscoBeat · 21/03/2025 21:00

It's all about the model and not the dress, which you can't see properly because she's sitting down. Terrible photo. Hope there are more showing the dress?

butterpuffed · 21/03/2025 21:02

I don't agree with 'inappropriate' but the picture itself is just weird ~ her knees to ankles are longer than her body and her feet are as long as her hands to her elbows .

So out of proportion that I didn't really notice what she's wearing .

Charlize43 · 21/03/2025 21:11

I have quite small feet (4) so I could never pull off that look.

TheGoodEnoughWife · 21/03/2025 21:16

hazelnutvanillalatte · 21/03/2025 21:10

To be fair I was looking at the Zara site last year and I found it really hard to see how a blouse or shirt would look actually done up. Most had one or two buttons, not always correctly!, done up and a lot of flesh on show. Not how I dress in public.

OP posts:
MakkaPakkasCave · 21/03/2025 21:17

Looks like me womanspreading on the tube to hold my space.

EdithBond · 21/03/2025 21:31

@TheGoodEnoughWife I agree it’s an unusual and certainly sexual pose.

Not necessarily unacceptably sexual. She appears comfortable and unapologetic about her sexuality. She’s not necessarily catering for the male gaze.

Men are also often sexualised to sell clothes (modelling jeans with a bare chest and sexual pose etc). So, it’s not necessarily sexist. Fashion and sexuality are closely intertwined.

But the problem is sexualised women have been used to flog everything from alcohol through to cars. It can at very least be tiresomely unnecessary. At worst, offensive.

The same pose would look stronger if she was sitting upright rather than laid back.

Bikergran · 21/03/2025 21:33

I think it looks like a rather unconvincing cross-dresser. Graceless, not sexy in the least.

chickenlettuceunderbacon · 21/03/2025 21:44

There's nothing provocative about the image. Yes, she''s sitting with her legs ope, but they're hardly spread wide, nor can you see her inner thighs or even her knickers.

It's an awkwardly posted and pretty terrible picture, that's for certain, but provocative and come fuck me? No.

MyDeftDuck · 21/03/2025 21:46

I think the photographer needs sacking........dreadful perspective!

CoffeeCantata · 21/03/2025 21:51

I know some advertising for clothing definitely falls into the category you mention but this dress and pose just looks boring and really frumpy to me.

It's horrible! Alluring is the last word I'd use to describe it.

Shitgift · 21/03/2025 21:52

Surely better than the Seasalt 'Dress for joy' advert on Mumsnet with the woman who looks like she is contemplating death or something.

MferMonsterSearchingForRedemption · 21/03/2025 23:24

MistyGray · 21/03/2025 19:31

What's wrong with big feet though? I'm finding the comments about how big her feet are really uncomfortable. I have size 8s and for most of my teenage life really struggled with the 'stigma' of having big feet, as though this was something I chose to have. Would you be so quick to comment on the size of their nose? Or their ears? It's very judgemental 😞

Nothing is wrong with big feet.

But the feet in this picture are funny. The angle of the feet makes them look completely out of proportion to the rest of her body. As someone else said, the feet are bigger than her head!

You must see this?

PonyPatter44 · 21/03/2025 23:27

It's a pig-ugly dress, bit that pose makes her feet look like she's wearing clown shoes. No wonder she looks so miserable.

ElbowsUpRising · 21/03/2025 23:28

I have those shoes and they’re very nice. Not clown like, 😁

BurgundyZero · 21/03/2025 23:31

Has there been a link for the shoes?

Lilifer · 21/03/2025 23:33

@BeachRide I don't know. It's not the feet or anything really it's just the face, I think it's a man, I can't prove it but just that's my take.

And it's not "gender shaming" whatever the fuck that might be, I'm not passing comment positive or negative about that fact that it's a man or Tran woman posing as a woman, I just think that is the fact of it, not a moral stance, just my observation

butterfly0404 · 21/03/2025 23:35

She's got feet like submarines

ThisLimeShaker · 21/03/2025 23:40

TheGoodEnoughWife · 21/03/2025 18:49

Is it just my raging feminist thoughts with this photo that is being used as one of the pictures of a dress offered for sale on a high street store website. Is this appropriate? I don't think it is but one might say that that is my weird view and actually it is a perfectly okay pic? (!)
I think it looks like a 'come fuck me' picture and that is not okay?!

Is this the first time you've noticed the use of sexually provocative angles to sell clothes? Serious question.

scorpiogirly · 21/03/2025 23:42

That bloke seems to be everywhere at the moment.

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