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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think this photo is not appropriate to advertise a dress?

277 replies

TheGoodEnoughWife · 21/03/2025 18:49

Is it just my raging feminist thoughts with this photo that is being used as one of the pictures of a dress offered for sale on a high street store website. Is this appropriate? I don't think it is but one might say that that is my weird view and actually it is a perfectly okay pic? (!)
I think it looks like a 'come fuck me' picture and that is not okay?!

To think this photo is not appropriate to advertise a dress?
OP posts:
TheGoodEnoughWife · 21/03/2025 20:20

putyourshoesonnow · 21/03/2025 20:16

It’s very common to see men sitting like this, so why shouldn’t women be able to without being judged? Looks relaxed rather than alluring or raunchy to me.

But my point is do you think the photographer thought well women should be able to sit like this? Or let's have the women sit like this because it is controversial?

I just want to see pics of people wearing clothes that gives me some idea of how said item of clothing might look on a day to day basis. On a day to day basis I do not sit like this (again, yes I can and yes I should be able to. Of course. But I don't)

OP posts:
Rewis · 21/03/2025 20:21

Looks like all the weird modeling poses on Zara website

TheGoodEnoughWife · 21/03/2025 20:21

chestersparkles86 · 21/03/2025 20:19

Surely if you were a feminist you would think this looks like a position any man would sit in so it’s perfectly fine for a woman to sit like this too? You’re unnecessarily sexualising it

Maybe not a feminist then. Something for me to consider. What being a feminist actually means.

OP posts:
MatriarchCaz · 21/03/2025 20:22

Wouldn't say it looks sexy at all.

ComfortingSounds · 21/03/2025 20:23

TheGoodEnoughWife · 21/03/2025 20:17

@SexAndCakes I totally agree. It has been labelled that way, wrongly.

Again. Women can sit whatever way they like. But they still don't tend to sit like this so why was this pose used?

I sit like that sometimes. I've got loose hips and I'm always in shorts. If I want to stretch my legs, that's my business. It certainly isn't an invitation to have sex with me.

neverbeenskiing · 21/03/2025 20:23

I think anyone who finds this picture offensive must have led an extraordinarily sheltered life.

It's a shit picture, not flattering to the model or the outfit, but it's not overtly sexual or even particularly suggestive.

I quite like the shoes though.

Ddakji · 21/03/2025 20:23

TheGoodEnoughWife · 21/03/2025 20:21

Maybe not a feminist then. Something for me to consider. What being a feminist actually means.

I don’t think that thinking if women simply behave like men that means anything like equality or liberation. So you’re probably more of a feminist than that poster.

TheGoodEnoughWife · 21/03/2025 20:24

Okay. I am completely hearing others don't think this is a sexy pic in any way.

Just for interest - because I am genuinely interested - why are pics like this used when they don't show the dress to its advantage?

(No it hasn't put me off the dress. I might still buy it!)

OP posts:
neverbeenskiing · 21/03/2025 20:24

Rewis · 21/03/2025 20:21

Looks like all the weird modeling poses on Zara website

I think this is what they were going for. Imitating Zara to try to appeal to a younger audience.

Zanzara · 21/03/2025 20:24

IMO it's a bloke. M&S have been pushing the boundaries for some time now.

Crazycatlady79 · 21/03/2025 20:25

There's nothing remotely "Come fuck me" about this strangely posed/angled image.
It has more of a "Come near me and I'll fuck you up" vibe.

Toseland · 21/03/2025 20:26

M&S and John Lewis are deliberately choosing very masculine or androgenous models to push and normalise the 'transgender look'. Possibly being paid by the trans lobby for doing so. This model is probably just a bloke manspreading.

Onlyvisiting · 21/03/2025 20:27

Its a weird picture but doesn't seem inappropriate or any more alluring than any normal model pose. In fact I thibk it looks incredibly unsexy, the proportions are all wrong, in makes her legs look enormous compared to her torso, and the slouchy pose is def giving toilet vibes to me!
She is clearly an adult and itnis adults clothing, so even if they did want to to try and sell an ugly dress by pretending it would make you look sexy I don't really see why it would be a problem anyway?
Do you think ladies should always have their knees together?

Crunchymum · 21/03/2025 20:27

This thread is batshit OP.

So not only have you backtracked on your original statement, you've backtracked on being a feminist 😂

But you are still going to buy the dress.

Ddakji · 21/03/2025 20:28

Zanzara · 21/03/2025 20:24

IMO it's a bloke. M&S have been pushing the boundaries for some time now.

I don’t think it is. Have just looked on the app, there’s quite a lot of new stuff with this model and I don’t this it’s a man. Just that this is a particularly awful photo.

tipsyraven · 21/03/2025 20:28

TheGoodEnoughWife · 21/03/2025 20:24

Okay. I am completely hearing others don't think this is a sexy pic in any way.

Just for interest - because I am genuinely interested - why are pics like this used when they don't show the dress to its advantage?

(No it hasn't put me off the dress. I might still buy it!)

It’s not the only picture, there are others. This one just shows the dress when you are sitting down.

WiddlinDiddlin · 21/03/2025 20:30

I dunno how you get 'come fuck me' from this... I get 'fuck off or I will shiv you' from it!

GravyBoatWars · 21/03/2025 20:32

I don't really know where to start.

This is not a particularly sexual pose and it's weird you think it is.

If it were a pose designed to look sexy that would also fine. It's selling adult clothing, nothing inappropriate for public display is visible, and treating adult women's bodies and sexuality as taboo does nothing but harm women. There is nothing wrong with women wanting to feel sexy.

Women sit however they feel comfortable. The idea that women should keep their legs together when sitting because that's proper womanly behavior is ingrained misogyny. I have been physically uncomfortable sitting with my legs together since I was a child and anyone who wants to tell me it's not ladylike or that I'm sending "come do me" signals because I'm not positioning my legs properly for some oppressive gender standards can go fuck themselves.

TheGoodEnoughWife · 21/03/2025 20:33

Crunchymum · 21/03/2025 20:27

This thread is batshit OP.

So not only have you backtracked on your original statement, you've backtracked on being a feminist 😂

But you are still going to buy the dress.

I haven't back tracked on original statement? I still think it is a weird pic which has sexual undertones. I said I hear that others don't think so.

I have thought about what being a feminist means. I think it is interesting to challenge my thinking.

I have laughed about accusations about me being sheltered or unhinged or being celibate when people have no idea who I am or what I have experienced.

I appreciate that others may disagree with me. I think that is okay.

I may also may buy the dress.

OP posts:
BeachRide · 21/03/2025 20:34

Lilifer · 21/03/2025 19:33

It's a man in the photo

I got 'man' straightaway. Anyone know the model?

Livpool · 21/03/2025 20:36

I don’t it says that at all. It looks uncomfortable

EveryOtherNameTaken · 21/03/2025 20:37

She's manspreading.

ThePoliteLion · 21/03/2025 20:38

Zanzara · 21/03/2025 20:24

IMO it's a bloke. M&S have been pushing the boundaries for some time now.

They are running a very off putting very-young man in tight pants ad as well that makes me wince every time I pass

LivelyLaird · 21/03/2025 20:40

I agree with you OP. It makes me feel v uncomfortable.
It’s like she’s been told to sit with her hands pointing towards her crotch. It feels contrived rather than natural.
.

Themanuscript · 21/03/2025 20:41

I think you need to get a grip