10% is a huge number of families dropping PS, wont happen, as we've seen.
Fees over the last decade or so have gone up in real terms more than the VAT increase, yet numbers went up.
Schools don't need to pass on the full increase, by doing nothing, the increase should be 15%, with a slight increase in class sizes, they could bring it down further but few have done this, most have passed on the full 20%, meaning they've baked in a real terms fee increase.
Because they know their clients can afford it.
Like i said the moaning was primarily done by people who want to hang on to every penny.