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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

On the Beach advert. Is it just me?

197 replies

MoodySky · 15/01/2025 19:57

Or is it borderline offensive? I like to swear as well as the next person but this just sounds so crude and awful. I can imagine if you're a bit hard of hearing then you'd be quite shocked.

I don't often get annoyed by this type of thing but this is really winding me up at the moment.

OP posts:
FlibbertyGibbitt · 15/01/2025 20:32

It’s a bit like the French Connection advertising in the early 2000s, the FCUK thing. Used to really annoy me.

Anothernamechane · 15/01/2025 20:33

clutches pearls

NY152 · 15/01/2025 20:35

Oops I thought this was quite funny as adverts go🫣

UrsulasHerbBag · 15/01/2025 20:35

i don’t like it either, it’s not funny.

ExtraOnions · 15/01/2025 20:35

coming from that neck of the woods .. I don’t know anyone in Bolton who speaks with that exaggerated accent that McGuniess uses.

He left Bolton, as soon as he made some money, yet now has the strongest accent ever.

That advert really annoys me.

Cosyblankets · 15/01/2025 20:37

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Sorry what?

pootlefump · 15/01/2025 20:37

I agree and love swearing but I hate this advert!

Miley1967 · 15/01/2025 20:38

YANBU. I really don't like to hear it.

grumpypedestrian · 15/01/2025 20:39

I hate it and the nasty attitude of the family in it. It’s definitely aimed at the ‘cheap sun’ people who think 2-3 holidays a year are essential. I hate holidays that are just lying on a beach so I know I’m not the target audience.

LadyLindaT · 15/01/2025 20:40

I find the concept of "filling your boots" in the airport lounge pretty grim, also.

namechangeGOT · 15/01/2025 20:40

What the book is a tradfam northern gammonista?

WhereYouLeftIt · 15/01/2025 20:54

I despise these adverts. And I am a very sweary person.

TBH, there seems to be a fashion for advertisers to be pointing and laughing at their customers lately. This advert is one such - the family are portrayed badly. I really don't get it - why are you being so sneery towards your customer base? Surely this backfires on them?

Likewhatever · 15/01/2025 21:05

Yes, grim. Not keen on KFC’s use of “clucking” either.

Edited to add, the lowest point was kitchen roll Plenty’s “Juan Sheet” character. I’m not going to quote but just revolting.

Rosesgrowonyou · 15/01/2025 21:12

Only on booking MN.

Rosesgrowonyou · 15/01/2025 21:14

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Are you taking the booking piss?

IsThisTheWayMyArmadillo · 15/01/2025 21:20

I assume by offensive, @DogInATent means an offense to good taste. Until the swearing I wouldn't have called them offensive so much as tasteless and tacky and shite.

DoggoQuestions · 15/01/2025 21:30

Only ad I've ever been tempted to report is the specsavers radio ad 'should have gone to specsavers' with the dad driving around lost with his child.

Driving with such poor eyesight you get lost with a small child in the car is NOT funny.

IBlameTheDog · 15/01/2025 21:35

So glad it's not just me. I don't think any advert has ever got on my nerves as much! As soon as I hear the music I switch to a different radio station. Didn't even know who it was advertising until I saw your post!

I hate it with a passion.

CeCe45 · 15/01/2025 21:35

I also can’t stand the Air B&B advert (I think it is) the song they use at the end has swear words muted but you can obviously tell what they’re meant to be.

DogInATent · 15/01/2025 21:38

Rosesgrowonyou · 15/01/2025 21:14

Are you taking the booking piss?

Same company that did that bloody awful family on holiday advert, isn't it?

Purplebunnie · 15/01/2025 21:44

These type of cheap tacky adverts make me absolutely refuse to use the product. If they can't think of a better way to attract me then I presume it's a shite holiday

Berlinlover · 15/01/2025 21:53

I hate swearing but this ad doesn’t bother me at all.

Idontjetwashthefucker · 15/01/2025 21:58

What's wrong with Juan sheet? It's just referring to one sheet of the kitchen roll

AndThereSheGoes · 15/01/2025 22:19

Why is everyone aghast at the "tradfam northern gammonista ?
I recognise that family dynamic. Every cruise ship is full of them.

TroysMammy · 15/01/2025 22:22

Paddy McGuiness. Enough said, off button. Knobhead.