I am guessing there will be a reason why EM has picked up on this particular horror, out of the many horrors we face in the world.
Because no decent person can be anything but horrified.
Because it is indeed so horrifying that if you question his involvement at all, you get a deluge of people accusing you of virtue signalling or not caring (some of it couched in the prim chiding language that looks a lot like … virtue signalling).
Because many people will be so horrified that they will overlook or not dig into about what Musk is up to.
Because it so horrifying that many people do not look beyond Musk’s sound bites to check the facts.
Because of the racial angle. (And when you point this out, you’re met with the comment that it was race that allowed it in the first place - which does nothing at all to counter the original point about racists lapping this stuff up.)
Because those with an agenda can feign horror to whip up the emotions of the gullible.
Working well from what I can see.