To not like the John Lewis christmas ad this year

[MumOfOneAllAlone]

Another light hearted one from me 🤭

I like the fact that it's all women but it isn't moving enough this year tbh

A bit of a let down

Also, sorry I created a thread and then just disappeared, we've been struck down with colds 🤧🤧🤧

I'm an advertisers dream as well tbh 😄😄😄. And someone who buys impulse purchases next to the till 🤭

Omg this was lovely 🥺🥺🥺😄

I remember that - as a single mum I quite liked it - definitely, someone somewhere will always be pissed off

A bit of a victim of its own success? I feel like it's harder to capture the emotions when they're watching on a tablet somewhere vs on TV during the xfactor breaks

Not my favourite JL ad (hard to beat the snowman imo)

but can we talk about the Tesco one this year!?!? 😭😭😭😭😭😭😭

I don’t think anything will top The Bear and The Hare from years ago for me! Though my favourite Christmas ad this year is the Asda one with the gnomes!

https://www.google.com/amp/s/www.mirror.co.uk/news/weird-news/people-left-weeping-very-emotional-34096940.amp

It was sweet, much better than the john lewis one imo

I hope my dd remembers how much I love to bake at Christmas, when I'm gone 🥺

Also absolutely craving a gingerbread man now 😄

Yeah, I liked the asda one, it made me feel christmassy

This one was lovely, during the long pandemic year
https://www.google.com/search?q=the+bear+and+the+hare+john+lewis&oq=the+bear+and+the+h&gs_lcrp=EgZjaHJvbWUqBwgBEAAYgAQyBggAEEUYOTIHCAEQABiABDIHCAIQLhiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQLhiABDIHCAoQABiABDIHCAsQABiABDIHCAwQABiABDIHCA0QABiABDIHCA4QABiABNIBCDM4MThqMGo5qAIBsAIB&client=ms-android-samsung-ss&sourceid=chrome-mobile&ie=UTF-8&chrome_dse_attribution=1#fpstate=ive&vld=cid:b0ddff70,vid:bGF2O9Mz4yg,st:0

I didn't feel the emotion this year either. I lost my sister traumatically so usually anything about sisters has me bawling. Frozen had me utterly bereft when it came out but this, not even close to a tear and I've cried at every JL Xmas advert bar the one with the Venus fly trap which just irritated me! Shame as I was looking forward to the emotional rollercoaster of it. Also found it intensely irritating that we never found out what the perfect gift was. That's just bad story telling!

Yeah, that is irritating 😄

I quite like to be moved, it's not christmas if I don't have a little cry before dutifully browsing the john lewis app

Sorry for your loss, and paticularly for the circumstances x

DH called it "an ADHD advert", but it made me (owner of a sister) mildly emotional. I think something in it genuinely taps into a childish sisterly connection. So it'll only work for that proportion of the population. Although as DH deliberately played it to me, maybe it works on some other level too. It reminded him to buy the new frying pan from John lewis this morning anyway!

I don't have a sister but really liked the ad. Going through all the memories to find the perfect present is what we do. And Christmas is the zenith if memories.

Tesco ad was annoying. I hate gingerbread though. Always think of it as asa and I or American. Adverts need sprouts if they are going to be about food.

Either I haven't seen the advert or it just didn't register but I clicked on the link to the Guardian review assuming it would be written by a woman (I know, I know), Lucy Mangan maybe. About half way down I realised it had to be Stuart Heritage and scrolled up to check.

I'm so with him on the slowed down version of pop songs sung by a consumptive Victorian child. I keep thinking the trend has got to end but on it goes, it must have been going on for a good 10 years now.

I thought the JL Christmas ad was the one where the woman's mum gives her a pink jumper even though she doesn't like pink, but it really suits her. I liked that ad.

Then the sisters one came out. I find it quite confusing.

Palliative care or traumatised child charity xx

Omgg you're missing out on the gingerbread front - my fave christmas bake. I remember getting gingerbread men from greggs as a child around Christmas time 🤭

I do feel like gingerbread houses etc are American though

Wasn't there a spout advert on one christmas?

Me too, I thought that was lovely and made sense - if they wanted to do an understated one this year, that was the way to go.

Another poster said there might be one more though, maybe they were testing the waters with this second one?

😄😄 it's true, sad children singing slowed pop songs has been overdone

Would love a normal Christmas song one year

🤭🤭 the frying pan

It's true, I'm without a sister relationship so it had no impact tbh, that could be it