To not like the John Lewis christmas ad this year

[MumOfOneAllAlone]

Another light hearted one from me 🤭

I like the fact that it's all women but it isn't moving enough this year tbh

A bit of a let down

1. i thought she or the sister would be dead at the end too.
2. the time travel being non-linear made it super-hard to follow
3. she clearly doesn’t give a shit about her sister or she wouldn’t have left getting her a present until 15 minutes before they were meeting up!

Somebody mentioned Chanel - I still love their 'Team' ad.

I don’t have a sister and I’ve always been a bit sad about that, so I don’t connect with the advert. I quite like the concept but the casting with the two women looking so similar and the flashbacks not being linear made it a bit confusing!

I used to work in a department store.

Please do not come in shopping 15 mins before the shop closes on Christmas Eve or the shop assistants will want to strangle you with the ribbon or smash the box over your head.

Hate the M and S ad!

@WhitePoinsettia indeed. Especially if the customer decides to wander behind the racks into some kind of memory Narnia 😂

So what merch are John Lewis going to try flog this year connected to the ad? An empty box.....?
I'm guessing they got stuck with too many unsold products of that plant thing last year.

I like it, back on form JL!

Maybe an empty Christmas box to fill with your ' own memories' of finding that special gift before they shut.

No emotion from me, it's just an ad isn't it. I'm happy that for once it's not telling us all how we should behave #be kind and all that crap. None of the Christmas ads are great this year, perhaps they've read the room for once and have realised we're sick of the saccharine messages. Just tell us what you're selling and let us get on with our day.

I really love it and found it quite moving but I think they missed a trick with the reminiscing parts I think they should have been in chronological order and focusing on Christmas memories but all in all i think it's the best one they've done in a few years...I hated last year's one

I somehow missed that it was a sister thing, and spent the first watch thinking she was trying to work out her daughter's present. All the get outs, it's like you'd expect from a tv daughter- mum. I have three sisters and we are fairly close but this doesn't really resonate with my feelings about them or how I remember our childhood. It's a fine advert though, it's a bit silly the christmas advert is made out to be such a big thing anyway,

That's hilarious, and spot on!

I liked it.

I know that it's their "thing" but I have a visceral dislike of adverts that try and get you to feel as much manufactored emotion as possible. I mean ok, yeah, if you put sad music over a quick story of someone who is sad and alone at Christmas but then something miraculous but bitter sweet happens, I will probably cry. It's a built in reaction for me. But it feels cheap - I don't feel those emotions on a deep level, I don't really see why I am being asked to emote in this way over an advert for a shop, and the background knowledge that it's just to get people talking for profits irks.

This one doesn't overstep. It shows history and love between two family members, but portrays it realistically at Christmas against the backdrop of rushing around like mad trying to find something that the person will actually like and find meaningful

If we're talking women in their adverts they'll never beat "Always a Woman" for me: https://www.google.com/search?q=john+lewis+always+a+woman&oq=john+lewis+always+a+woman&gs_lcrp=EgZjaHJvbWUyDggAEEUYJxg5GIAEGIoFMggIARAAGBYYHjINCAIQABiGAxiABBiKBTIKCAMQABiABBiiBNIBCDg4ODNqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8#fpstate=ive&vld=cid:d2604bc7,vid:jYOsWWKHZVw,st:0

Didn't like this one though - it just doesn't feel like anything much

I bought the tie-in pyjamas from last year's John Lewis adverts. They sold very badly and ended up being sold half price because they were in Christmas colours being sold at Christmas but really light weight cotton.

But actually they were the best buy ever when I wore them in the summer because lightweight light coloured cotton PJ's always end up being slightly transparent, whereas dark ones are fine for answering the doorbell, bringing in the bins, having breakfast while staying with your in-laws etc. Plus: Venus Fly Traps FTW.

This one makes me feel physically sick at how quickly life goes, it makes me feel like I'm about to die! And I would never know it's a JL advert.

That’s the John Lewis one!

It made me feel.... nothing. Very dull!

Not enjoyed a JL advert for a few years now!

I didn't like the Venus fly trap one much.
That was criticized for showing Mums and not a dad I think! Always something eh!

Aren't the majority of John Lewis customers female though?
Surely that's their market.
I think John Lewis have a technology (ie telly's, laptops etc) department but do they even sell "men's things" (ie clothes and accessories)?
I actually have no idea.

Yes they have a pretty large menswear department, sell a bunch of luggage, sports kit, furniture, and the type of high end kitchen gadgets that appeal to a certain sort of man.

They still sell much less to men than to women because men buy less clothes, children's stuff, haberdashery, handbags, cosmetics, and perfume. But it must be a sizeable amount.

@StringOrNothing thanks. It's a shop I rarely go in.
As a child our trips to a Big Department Store was BHS or C+A 🙂

TBH I think this Christmas is a bit meh. It’s mid Nov and I’m usually counting down the days. I still feel like it’s September.

The ads are crap, everyone feels blue and the Christmas cheer is not taking hold.

For reference

www.marksandspencer.com/content/christmas-advert

The baubles all over the floor is my dd's idea of heaven 🤭🤭