Well of course it wasn't a good idea.
Boris himself never believed in it, nor did his family. The lure of his own shot as PM on the back of it was the sole, cynical, calculated motivation for him going with the second of the two essays he wrote - for and against.
Cameron hates the thought of Brexit being his legacy, so he's back to turn it around and this time keep Boris out of it.
Sunak has now proved his worth to his billionaire in laws by having the top job for a bit, so come election time he can go back to his own comfort zone in finance, whether privately or in government.
Hague will then come back to HIS comfort zone at Foreign to replace Dave, who will be PM again to keep Boris out.
Starmer's crew are unelectable because no one knows what he stands for and despite all these years to organise themselves, Labour are sadly still a mess.
Perhaps Pitt the Glit in the milk man's eye can be exhumed as well to help things along.