Because at the time, everyone was frightened, and we needed a hero. It had to be the right kind of hero, though. All those medics dying didn't cut it, nah, especially not the non-Caucasian ones. Remember that first set of photos of clinicians who had died? It was impossible not to see how many of them were from non-Caucasian backgrounds. That wasn't the right optic though, not for our mainstream, mostly male-dominated media.
Cue: a smart, pleasant, personable white chap of the right social background with a military background (not TOO eminent, just the right rank not to scare people) and a VERY pushy daughter. Hannah was/is expert in PR so I can't help feeling a little bit glad that, finally, her ambition appears to be biting her where it hurts, in the bank balance/reputation.
Plus at the time you couldn't possibly say a single word against this lovely man helping to raise national morale. There he was, devotedly doing little laps of the back garden on his walking frame in his smart jacket and military medals while his lovely daughter cheered him on to a national symphony of banging pan lids. He even got name-checked on the Tesco Christmas ad that year.
I thought it notable that the daughter who works in homeopathy (yes, you can call it cod medicine but she should have had SOME training in anatomy and physiology at least) never seemed to want much to do with it all. Maybe she has the measure of her sister and always has had. Or maybe she was just even cleverer than her sister and that story is yet to break.
Alongside the dreadful deaths and long-term conditions (not to mention the impact on mental health and children, especially poor children) that COVID has wrought, the whole way it was managed in England (arguably bar the vaccine roll out) has been an incredible stage-managed course in manipulation of the public.
But at the time, you couldn't say any of this unless you wanted your head bitten off. It's all made me think about the presentation of the Blighty Spirit of World War Two, which my parents/aunts/uncles lived through, in a totally different light.