It is a well known concept, but interesting to see how it works in real life.
I have a friend who typically wears rather plain but well made clothes, has long hair which she always twists back into a neat french twist. She is average height and good looking. She recently told me that after having her hair cut into a contemporary style she has noticed a swift change in how people respond to her when out and about (shopping, bank, restaurants etc).
According to her, she is treated with less respect generally, compared to her old look. I thought this was really fascinating!
I also noticed that when I am fully togged up in rain wear with my hood up and waterproof boots on (so that most of me is hidden), people are much less likely to slow down and allow me to cross a road, or hold a door open and so on. In ordinary clothes (say a summer dress for example) I have observed cars slow to let me cross far more often than when I am accompanied by DP.
I think we barely realise this in everyday life, how society will make quick, unconscious judgements about us from our surface appearance, often before we can even open our mouths. When I am mostly visible with hair loose, people are noticeably friendlier and more accommodating. And I am presuming it is different for all of us, considering looks, age, gender, etc, but it does stand.
My friend thinks that previously people considered her to be wealthier or of a higher status due to her hair and clothes. I was very young looking in my 20's and was definitely treated as if I was a teen, frustratingly.
Anyone have any other examples of this?