The wood for the trees part is literally about people being unable, or unwilling, to see the benefits and opportunities net zero can bring to their lives because of their own bias.
Don't get me wrong, I'm a great big socialist lefty at my heart and was interested in things like net zero, un sdgs, unfccc, etc, becuase their work seeks to address global inequality but, that framing doesn't work on everyone.
Some people in the UK oppose net zero because they associate the term with tree huggers, just stop oil, liberal loonies, etc, yet nothing could be further from the truth. Net zero, or the pursuit of it if done properly, is a positive for all.
Take the example I gave above, even if you don't agree with global aims of net zero surely you wouldn't reject a more efficient, cheaper to run house or a more comfortable to work in office?
Even if you object to the idea of council tenants / workers getting something you wouldn't as a private owner / worker surely you wouldn't object to the council having more money at their disposal becyade they're spending less treating preventable illness caused by substandard housing?
Even if you object to the idea of helping people less fortunate than you, surely you wouldn't object to the creation of skilled local jobs and investment opportunities for your town/city?
Yet, people who object to net zero object to all that. They see headlines about EVs or the UK being responsible for less than 1% of emissions and that's it they're blinded to everything else.