Same with back to school things. Both my dc have left school now, but it's worse now. It used to be the first week of the 6 week holiday they would start, which was bad enough I thought. But now, before the kids have even broken up for the long holiday, our shops have all back all these back to school signs, stands and specials on.
My dc have 7 wks off, I don't want to by school stuff until the end of summer