LameBorzoi
Oh, I totally agree that it’s VERY hard to resist. I get so tempted to fly when I see what others are doing it read travel write ups. I have tried and failed to give up dairy.
Marketing is very clever and based on some very clever science. I think you are right that the ‘system’ needs to change. That’s why we need legislation.
Regarding individual change, I think we need to move away from ideas about it’s ‘all or nothing’ and that unless you live in mud hut, wear a hair shirt and eat nothing but worms and berries, you can’t talk about the change needed. It’s about direction of travel.
Small, manageable steps: for example: If you don’t feel you can give up meat, chose to have a meat free day, or save it for certain days of the week. Whatever feels manageable. If you don’t feel you can give up flying altogether then cut down. Do you need that weekend trip to Prague or could you go to Edinburgh instead?
If everyone reduced their carbon footprint by a small amount, that adds up to a larger amount. And talking about what you are doing and why, generates debate and conversation.
The most important bit is getting involved politically: write to MPs, sign petitions- be counted. Lots of people emailing their MP about relevant issues adds up to a bigger impact than everyone assuming they can’t make an impact.