Sainsburys now doing nectar price

[Whateveryouwant1]

I've never really liked tesco club card prices because if you forget your club card you have to change your shopping habits for that shop and now sainsburys have followed suit with nectar prices!
Why can't supermarkets just either be price effective or just do deals like before? Can't stand this it'll be £8.10 without your nectar card or £4 with! Give me strength and reasonable prices ffs!

Wow. How amazing that they only sent that marketing to one customer, who turned out to actually be pregnant. 100% success rate!

Unless of course - they sent the same marketing to hundreds, or thousands, or millions, of customers. If they accurately sent it to only pregnant women, then yes absolutely, the algorithm worked.

If on the other hand, they sent it to 1,000 women and only 1 of them turned out to actually be pregnant... then it looks rather less impressive. I note that the article doesn't bother to provide that crucial data. But hey - makes a great story, let's forget any inconvenient facts that might undermine it...

Are you saying that the information collected about individual's spending habits doesn't give the company any personal information?

Not sure why you’re getting snippy at me?! It’s a recognised field of work and I was interested to read (for example) how they realised they had to include vouchers for random non-baby products as otherwise the women were getting a bit freaked out that the company knew they were pregnant.

You might not think it’s interesting but what’s with the sarcasm?! Hope your day gets a bit better…

I must admit I stopped using Tesco because of this, so see why people do.

However, I've had the sainsburys app for years, and sainsburys has been doing this for a long, belive they call it 'my nectar prices' which means some vixens are cheaper when using scan and go, plus the 'saved offers' where you get bonus nectar points for certain items.

Nectar is really good for me as shop in sainsburys, regularly fly BA/AA and get my fuel in Esso, so rack up about £600 - £700 points per year.

Noticed nectar prices yesterday. Bugs me all those crappy cards. I just want the right price. Offer offers offers, I’ve got a cupboard in my garage full of sodding offers, I’ve stopped buying them recently. I quite often forget my phone so it’s no good putting it on there, the garage told me not to load my key ring as it can damage the ignition on the car.
I often grab a tenner and head off so it’s often I don’t have the blooming cards on me.

All my cards are on my phone. I pay with it as well. I rarely use a purse or handbag.

Naive.. those hundreds of thousands of customers would have been segmented according to their past purchases and the coupons targeted to small groups of them.

The mailing leaflet sent to them will have the same copy and the same images, but the detachable coupons are extremely well targeted to very small groups.

I can cope with using loyalty cards to get the points when I shop somewhere and use the Stocard app so I can have cards with me without having to have them with me.

But what I can't be arsed with is having to remember to check an app before every shop and accept the offers to actually make the saving.

Luckily we do most of our shopping in Aldi which, up to now, doesn't take part in any of this nonsense and long may it continue.

I've never like Tesco for many reasons and it's always my last resort.

I was utterly astonished last week when I did go into a Tesco at the difference between the Clubcard prices and the non Clubcard prices. They were really significant. It made over £10 difference to my overall total and this was on a smallish top up shop. It left a really bad taste in my mouth and it'll be a long time before I go back.

I'm not a huge Sainsbury fan either but I'm sorry to see they are going down the same route.

@mollyoppy @Bibittybobittyboop @Ella6 Erm - no. I am not naive, and yes of course companies collect data for a purpose.

I'm saying that you're quoting this oft-repeated hoary old story about "how powerful data-led marketing is" to make out that data-led marketing is an invasion of privacy. When actually, it's a funny story that doesn't really tell us anything about how effective that campaign was.

If I sent a mailer to every person in the UK advertising nappies, then at least one of the recipients would go "ha, this is relevant to me". If you only look at that one person, it looks like an amazing, effective, powerful piece of data-led marketing and I am the best marketer in the world. But that's not a true picture of what happened.

Do companies use shopping data to drive more relevant, more effective marketing? Yes. Does that mean they always get it right? No. If you're going to tell an amusing story then fine, but be cautious about the conclusions you draw from it! Sorry if you don't like the full uneditted version of the story, but some of the women to whom Target sent the same mailing were not actually pregnant, and the teller of the story chose which bits to tell, to suit their agenda. So no, I am not the naive one...

I don't get why people get so worked up about this sort of thing.
Me neither. Especially when the same people crying about it will have a Tesco online account, accounts with hundreds of online stores, Alexa’s etc.

If you happen to forget your Clubcard at Tesco, try this:

https://www.edinburghlive.co.uk/best-in-edinburgh/shopping/tesco-shopper-shares-clubcard-price-23992260

Me neither. I'm finding my tesco shop as cheap as lidl ATM, couldn't care less if they know which coffee I buy.

I'm saying that you're quoting this oft-repeated hoary old story about "how powerful data-led marketing is" to make out that data-led marketing is an invasion of privacy.

These are slightly different things. It's an invasion of privacy whether it's greatly effective or not. The invasion of privacy by the way extends much further than just the data collection of the loyalty cards, since supermarkets also buy data from Visa and Mastercard about customer spending. That's not to say that all such data collection is fine because you can't escape it altogether, rather that it's a broader problem of data surveillance.

This 100%.

I'm not sure why people think any business would erode their potential profits by offering the cheaper prices to everyone. They are essentially buying your data from you at a cost of whatever savings you made - if you don't like it, don't do it, but don't complain complain about it when it's your choice.

I think you could argue there is a lack of transparency what they use the collected data for, but it doesn't seem (based on this thread) that people are unaware that data collection is happening, and therefore know they can opt out.

It's just capalism innit?

On a related loyalty card/ money-off coupons note -

I have religiously swiped my Waitrose card for years and since the cost of living crisis started, not only has the value of the coupons they send me gone down*, but more often than not, they bear zero relation to anything I buy or have ever bought. Given the amount of data I give them, I was initially surprised they were sending me coupons for things I wouldn't buy, but now, I wonder if it's a way to ensure I continue to shop but at full price.

Given they no longer offer free newspapers and no longer send me coupons I can use, I might as well just stop swiping.

*Initially, coupons would be for £1.50-£2 off fish or meat, now, it's 50p irregardless of what the coupon is for.

OK, let's make it not so general. A company that gives you a loyalty card will know your name, phone number/s, date of birth, mailing address/residential address, how many people are in your family, whether you are vegetarian, whether you are health-conscious or overweight, what diseases you have/could have (eg: diabetes, alcoholism, heart disease), how many people are in your family, whether you are single or divorced, guesstimate what your financial situation is, whether you entertain a lot... This list will just grow the longer you consistently shop at a place.

If they managed to not constantly punt out wheat containing products to us, that would be useful - or going back to the apps flagging up wheat/gluten containing things (all of the supermarkets abandoned that concept recently).

Just add it to your phone? Mine like my other loyalty cards are all in my Apple wallet

Get him one of his own, just ask for a duplicate.

Or you could get a Clubcard. They are free.

Isn't that the point though, none of these companies are giving out loyalty cards out of the goodness of their health. It's data mining basically.

I won't use Waitrose's any more since it's really rubbish nowadays and I will only use a loyalty card when I perceive that there is some material benefit to myself. No one is getting my data for nothing.

It's annoying but I understand why these shops do it.

Hear, hear for Aldi! None of that scorecard crap there. In and out no messing about standing at the till, scanning bloody QR codes after looking up vouchers.

Its true... as the saying goes "Nothing's for free" It's leading us to a cashless society where the less well off are penalised because they have to shop around or can't participate because their credit ratings don't warrant inclusion.

And BIG Multicorps are reaping huge benefit from mining our data.

And governments can control us by freezing our finances like Trudeau did with the Truckers who wouldn't comply with his vaccine mandate.

Ultimately it's all about control and they're leading us by the nose down that path.

I wouldn't be that fussed if they weren't so shady about the prices.
Pampers for DD were £8.50 per pack. Then increased to £10 but £6 for clubcard. The cynic in me thinks the £8.50 to £10 increase was to offset the reduction for club card so tesco doesn't lose out in revenue.