I like to think of myself as someone who's lived a bit and seen a fair few things but I was surprised yesterday.
I hadn't had cereal in ages so went to the large Tesco to buy Shreddies - but then I noticed the price difference. The Tesco own brand version - Malted Wheat - or something - was £3 cheaper! So, for what looks like the same volume if I'd have bought Shreddies I'd have paid around £4 but paid £1 instead for the Tesco own brand version! I expected the own brand version to be around 50p cheaper perhaps but it's a quarter of the price !!!!!