To have been shocked at this?

[HerbeVodling]

I like to think of myself as someone who's lived a bit and seen a fair few things but I was surprised yesterday.
I hadn't had cereal in ages so went to the large Tesco to buy Shreddies - but then I noticed the price difference. The Tesco own brand version - Malted Wheat - or something - was £3 cheaper! So, for what looks like the same volume if I'd have bought Shreddies I'd have paid around £4 but paid £1 instead for the Tesco own brand version! I expected the own brand version to be around 50p cheaper perhaps but it's a quarter of the price !!!!!

You're right they don't buy they taste OK.
I've tried the ones from aldi and lidl and they're not great.

My children are autistic and can really taste the difference if I try to dupe them with an alternative brand, but for many products actually prefer the supermarket's own, or even the value brand.

Welcome to NHS Diabetic advice. Have a look at the "diabetic" menu in any hospital and it's clear why so many people struggle.

Its a little better for us type 1s but my DNS still insists rice crispys are the best breakfast 🙄

Being gluten free we get the joy of own brand cereals at even more than branded prices and tasting rank. We just don't eat it now

I've been surprised at exactly how much cheaper the own brand things are too, as you say, you expect maybe 50p cheaper, but often find it's a quarter of the price of branded items. A pleasant surprise, and I find I quite like the taste of store brand, although mum still insists on Walker's crisps!

With everything in this type of situation, look at the ingredients. Often people are not comparing like for like.

I don't like own brand Tesco rice crispys. I buy the Kellogs.

My DM is the other way around!

I was just into the diabetic range a couple of months ago. After a month I was back to pre diabetic and losing weight steadily. I did not do that by following any NHS advice. I did it by searching the internet and settling on a low card diet. Breakfast cereal was the first to go, along with alcohol. It's shocking how bad the NHS advice is.

DH, who's the only cereal eater, prefers Lidl's Bixies to Weetabix.

I would never ever buy anything manufactured by Nestle.
So Aldi's own brand for most food items.
I'm also not a fan of brand name clothing, handbags and shoes, but that's a discussion for another thread.

However! Spend your money on what you want, what you like and most importantly what gives you joy and what you enjoy.
Life is pretty pointless otherwise.