This para is also bizarre
"I can empathise, of course. In my youth I didn’t think much – if at all - about bone health. Like most people, I worried about my skin, heart, blood pressure. Bones were just ‘dead’ things that appeared at Halloween."
I don't know what the stats are but surely a lot of people break bones, or know a frkend or family member who has, long before they think about heart or blood pressure?