To think this is insensitively worded, to say the least?

[KimberleyClark]

From the website of the Royal Osteoporosis Society

theros.org.uk/latest-news/international-women-s-day-let-s-end-the-ageist-stereotypes-that-fuel-the-most-insidious-women-s-health-condition/?_gl=114hsiyd_up*MQ..&gclid=Cj0KCQjwk7ugBhDIARIsAGuvgPboftpiYL9EHStxq48v0H5lLUXvpcznG4Nt93uHDTN9RmPFxGS6j2QaAqj8EALw_wcB

“Most are surprised to hear it affects a half of all women over 50. That’s every other mother. Every other grandmother. And it’s serious. More so than people think: as many people die from its complications as from lung cancer or diabetes. So why is nobody talking about it?“

Do women with osteoporosis who aren’t mothers or grandmothers not count?

To be fair I'd see that a completely different way. Everyone has/had a mother at one point. It looks like it looks up rather than down so they're talking about your mother/grandmother rather than daughter/granddaughter (which obv not everyone has)

Fgs really? I'm not a mother or a grandmother, but it stands to reason that 'half of all women' ALSO means 'half of all the mothers/grandmothers'. It's not rocket science and if it's touching a nerve with you, that's your problem.

Oh crikey, some people look for a reason to be offended everywhere.

Must be exhausting!

I know - reading some of these replies is giving a headache

It is half of over 50’s mothers, half of grandmothers, half of child free over 50’s women, half of over 50’s female civil engineers, half of over 50’s any other female group. It’s all proportional so it’s still 1/2 overall. More info on detailed risk factors in the fuller article.

Also, the fuller article takes clear issue with the dismissive “here’s a typical image of how older women are” visualisation. It calls on us to challenge the perceived inevitability of the ‘hunched over old woman image’, to understand what the causes are and to talk about it and improve as early as we all can for those we love and for ourselves. Don’t take offence at soundbites - some things may feel a bit clumsy but any attempt at personalisation can end up like this.

It's very typical media phrasing. Any time anything bad happens to a woman she's always "mother of 4" "mother of 2" etc. Or even better, "wife of so and so". It's to pluck on the heartstrings, supposedly. Does annoy me that once you've popped a kid out you lose any other identity and just become "mother of whatever".

I hope if I ever get got by a serial killer the headlines can find something more interesting about me than "mother".

The people who wrote this think that all women are idiots. ( except the ones AMAB, of course. ) ironically this is one of the few areas where the ‘new women ‘ may be involved, if they have had hormone ‘therapy’. It’s a major cause of disability from crumbling bones in young people who have been given these treatments

It's not a medical article, it's a short editorial trying to "shine a light on injustices which haven’t yet been beaten. ....[about] neglected issues" ... sheesh. 4 words taken out of context. All this hand-wringing for 4 words in 600. Not that I agree it's a social justice issue. I mean, there's a lot else to disagree with, there.

How preventable is osteoporiosis, really? I mean, if every woman lived to be 110, how many of them could get totally definitely there without OsteoP.

if you want to nitpick on facts, the article says "500,000 fractures are suffered by people in the UK" : and then google says that's 500k fragility fractures alone, so actual broken bones (rugby, cyclists, etc) must be another 100k at least, right?

apparently ~7% of men age 60+ also have osteoP, and ~40% of men age 50+ have osteopenia

This.

But that's not as effective is it? It doesn't make it personal, it's not emotive

It's effective if you believe women are people.

It's not effective 'advertising', emptove language etc. surely people learnt the very basics of that at school

“Whether you like it or not, most women are mothers. We can’t shy away from that because of the modern trend to be “childfree”.

This got me wondering how many women are mothers, so I looked it up. In the UK about a fifth of women over 45 are not. And that percentage looks set to increase (50% of women under 30 are not, for the first time ever).

So yes, majority of women are mothers but it’s not a small minority that are not and therefore equating women with motherhood/grandmother hood in comms is in danger of alienating a large part of your target audience.

At least they did not say "uterus possessors" or "vagina holders" .

Whether you like it or not, most women are mothers. We can't shy away from that because of the modern trend to be "childfree".

Whether or not most women are mothers is irrelevant to a campaign aimed at women in general.

I'm a mother, and a grandmother but first and foremost I'm a woman in my own right. I'm not defined by the fact that I have children and grandchildren. And unless the condition (in this case osteoporosis) is only suffered by women that have given birth I fail to see the need to mention that it affects every other mother or grandmother.

Osteoporosis isn't suffered only by women who have given birth but by 50% of all women. That's all the information that's needed.

Yes, this. Childfree women's views not important at all.