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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

First they came for IKEA

330 replies

viques · 07/01/2023 17:30

Then they came for Hyundai………

AIBU to think if you want our money tell us who you are from the start.

OP posts:
Spect8 · 07/01/2023 20:28

This is brilliant (to me anyway!). About Lidl/Aldi. Sung in a great pub in Listowel, Co. Kerry Ireland, where I had the privilege of visiting some years ago, but not when this guy was singing his anthem!

museumum · 07/01/2023 20:30

I just heard the Hyun-day advert.
I have no idea why if this is the right pronunciation they used to say hi-oon-die in the adverts before?!?

cakeorwine · 07/01/2023 20:31

Is Lego still Leg oh?

FestivePinkFairy · 07/01/2023 20:32

For Porshe I say Pawsher but nearly everyone I know says Pawsh. As a child, my parents had a friend who worked for them and that's the way he said it. I don't know if I'm wrong or not.

Fraine · 07/01/2023 20:33

viques · 07/01/2023 17:36

Oh I don’t mind pronouncing things correctly, it’s the pronunciation changing that sticks in my throat. 🤐

The correct response when someone corrects your pronunciation of a foreign word is to apologise and get it right, not to double down with a Western superiority complex on MN.

FestivePinkFairy · 07/01/2023 20:33

FestivePinkFairy · 07/01/2023 20:32

For Porshe I say Pawsher but nearly everyone I know says Pawsh. As a child, my parents had a friend who worked for them and that's the way he said it. I don't know if I'm wrong or not.

And I've just noticed I've spelt it incorrectly too! I mean Porsche

MandaLynn · 07/01/2023 20:34

MandaLynn · 07/01/2023 20:25

@ortonym NO ONE around me says it like that. Maybe it's an Essex thing - I only hear it as if it rhymes with Kite. Drives me mental

Not kite...they say it as if it rhymes with Bike, rather than with Spikey

Floydthebarber · 07/01/2023 20:34

mushroom3 · 07/01/2023 20:14

Lidl should be Lee-del not Lidle

But then everything would be in the mee-del of lee-del and that wouldn't work.

KirstenBlest · 07/01/2023 20:36

@cakeorwine , more like Ley-go

ortonym · 07/01/2023 20:37

MandaLynn · 07/01/2023 20:34

Not kite...they say it as if it rhymes with Bike, rather than with Spikey

Surprising that. I always thought the only way is Essex.

I thank you. Too kind. You've been a wonderful audience.
😁😁😁

lieselotte · 07/01/2023 20:40

Floydthebarber · 07/01/2023 20:34

But then everything would be in the mee-del of lee-del and that wouldn't work.

😍

KirstenBlest · 07/01/2023 20:41

@itsgettingweird , I try to get pronunciations right, and if I fail then don't mind being corrected, but do get monoglots correcting me on words from my mother tongue.

I've heard 'These Germans don't realise we can understand them' more than once when we've definitely not been speaking German.

KirstenBlest · 07/01/2023 20:42

or variations of.

WetBandits · 07/01/2023 20:44

Ibuprofen/brufen is the one that gets me!

I’ve even heard other nurses say it and it makes me go Angry

Falalalafel · 07/01/2023 20:45

cakeorwine · 07/01/2023 20:31

Is Lego still Leg oh?

It’s Lee-go (not o as in oh)

ItWasDobbinAtTheMareAndSpare · 07/01/2023 20:46

LookItsMeAgain · 07/01/2023 20:03

@SaintLoy - the other way to pronounce it might be eye-key-yah (run them together).

@ItWasDobbinAtTheMareAndSpare - yes! with Bruce Willis either being stuck at the airport in a snow storm or at the Nakatomi Plaza building while saying it!

I feel seen 😆

LookItsMeAgain · 07/01/2023 20:46

SaintLoy · 07/01/2023 20:09

But no Swede would say 'eye-kee-ah' any more than they would say 'Eye-ngrid Borgman'.

That's interesting. Would there be different dialects in Sweden? The reason that I ask is that a relative of mine is also Swedish and would say ick-kay-yah as the name of the flat pack furniture retailer. I wouldn't call the actress Eye-ngrid Borgman but then it was very obvious what her name was because it was spelled Ingrid, so there really wasn't the wiggle room there is with the furniture shop's name.

ItWasDobbinAtTheMareAndSpare · 07/01/2023 20:47

WetBandits · 07/01/2023 20:44

Ibuprofen/brufen is the one that gets me!

I’ve even heard other nurses say it and it makes me go Angry

Me too, it made me cringe but then felt bad when I found it was the original name used in hospitals, I believe.

Tessisme · 07/01/2023 20:48

We pronounce Lidl Leedl in NI!! We are right😃

WeAreTheHeroes · 07/01/2023 20:48

We clocked Hyundai being pronounced differently a few years ago in the States and both commented on the ad yesterday when we saw it.

For a business like IKEA they wanted us to get used to their product and their stores, not to have to pronounce their name in a way that seemed alien. We've a long history of anglicising names.

Falalalafel · 07/01/2023 20:48

LookItsMeAgain · 07/01/2023 20:46

That's interesting. Would there be different dialects in Sweden? The reason that I ask is that a relative of mine is also Swedish and would say ick-kay-yah as the name of the flat pack furniture retailer. I wouldn't call the actress Eye-ngrid Borgman but then it was very obvious what her name was because it was spelled Ingrid, so there really wasn't the wiggle room there is with the furniture shop's name.

Is she from the very south of Sweden, like Malmö? Then the dialect would be Ick-ey-a.

HaroldsPeen · 07/01/2023 21:00

See, I grew up in a different country (not Asian, but closer to that side of the world than blighty) and pronounced the car as Hyun-Day. Came back to UK in the mid 00s and realised it was Hai-yun-die here. It took quite a bit of time to change it in my head as I always had to stop and think before saying the word. Now I'm going to have to go through that again in reverse? Honestly! I have real work to be getting on with. Tsk tsk

TrentCrimm · 07/01/2023 21:00

allthelittleangelsriseupriseup · 07/01/2023 19:36

However, if you live in York, Nestle is pronounced Rowntrees.😉

And if you live in Halifax, it's 'Mack's'

Happyher · 07/01/2023 21:02

TeenDivided · 07/01/2023 17:48

No absolutely it wasn't in the 70s as far as my memory goes (happy to be disproved).

The Milky bar kid is strong and tough, but only the best is good enough, the creamiest milk the somethinist bar, nessals milky bar'.

You’re right. It became Nes-lay roundabout the 80’s

SaintLoy · 07/01/2023 21:03

Emotionalsupportviper · 07/01/2023 20:06

There's a place near us called Ponteland.

The Southerners invariably pronounce it "Ponty-land".

(It's "Pon-tee-land" if you're wondering . . . )

But we say 'Pontyland' and 'Ponteeland' the same (Southern jessie here). I actually knew someone from that area and she said 'Pontiland'.

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