Where to start?
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It's such a huge change in directjon from what they are known for that they'd be at a disadvantage fom the outset as there would be zero consumer confidence. It would be like Currys trying to move into hairdressing.
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It's an already established and oversatutated market. Any organisation with a large fleet will already have their own workshops or will have contracts in place with either their fleet vehicle supplier/manufacturer or a specialist fleet maintenance company.
Unless the Royal Mail had clients already lined up they're not going to be able to compete with what's out there, at least not on the scale they'd need to be successesful.
Why would I take my fleet work to Royal Mail over my current provider when the Royal Mail have no history of being able to deliver that service?
Unless it was being offered at a massive discount no one kwould and even then any half decent fleet manager would be skeptical, especially when they know Royal Mail have their own fleet for their own primary business to look after meaning you're unlikely to their top priority.
- The set up costs. It's not just a case of going hey, we'll open the doors to more servicing, they'd need to be equipped to deal with it.
For example, most fleet maintenance companies have mobile units for minor on-site repairs and a selection of pool vehicles specific to their clients needs for when vehicles are off the road over a longer time. So they'd either need to buy and kit out a selection of pool vehicles or find somewhere to store their clients pool vehicles on site.
You'd also need to either equip each workshop to deal with a much wider range of manufacturers. I'm not sure on the full make up of the Royal Mail fleet but I see a lot of Peugeots around my way and the occasional Renault or Ford, but if to be serious about fleet management as a business model they'd need to be able to diagnose a wider range and that's not cheap. The Mercedes STAR system, for example, used to cost well into 5 figures for the hardware/software package (been a few years since I've been in that space so may have changed) and that's just for one.
You can obviously get cheaper generic systems that covers a wide selection of vehicles (which I'm sure Royal Mail will have) but for some work you need the OME. So either you pay to equip the workshops properly or you have to be selective about which clients you take on.
Again, why would I take my fleet work to a company who might not be able to diagnose/fix all issues with my vehicles when there are plenty of competitors who can?
You'd need to either create an IT system for customer work or integrate it into whatever they're using just now and have someone account managing the clients.
- Physical space and workshop capacity. I'd imagine Royal Mail have built their fleet maintenance operations around the needs of their own fleet and so workshop/yard space and staffing levels will be arranged accordingly. Where would the additional capacity to come from both for the storing of customer vehicles and all the additioonal stock lines, and for carrying out the work? If Royal Mail currently have their mechanics sitting twiddling their thumbs for half the day in massive half empty workshops then that just highlights their shit management.
There's other reasons but that's already a much bigger rant than I expected it to be.