There are subtle undertows of this elsewhere, too, as discussed in various areas of this site. Small moves, to start with, designed to break down necessary safeguarding boundaries and to normalize things that are anything but.
For starters, any organization or movement which deems the word 'safeguarding' a dog whistle is hoisting its own red flags and showing others precisely how nefarious its motives are. These people should be believed. And where this normalizing practice is taking place, it needs to be challenged loudly, repeatedly and persistently.
Universities publishing peer-reviewed research papers on this topic - I won't even precis the one I have in mind; it's repulsive, but a Google search will reveal it if wanted - need to give themselves a very serious shake-up. It's okay pleading ignorance after the event, but this simply doesn't fly. That shit will have needed, applied for, and been granted, ethics clearance. Just how the fuck did such a thing ever get through?
MAPs are also in plain sight on platforms like Twitter. These boundaries are being broken down bit-by-bit and they need resurrecting, urgently. Now.
To the ones hanging out on this site, we see you.