And yet for some people it's the first time they've ever seen themselves represented in the clothes they buy.
If you're fat you do, believe it or not, still need to wear clothes and go out in public and look nice and, you know, exist. Whether or not someone is attempting to lose weight, it's not an overnight thing.
Representation is really important - though I gather some people would prefer that anyone fat, wearing glasses, disabled, missing a limb, bald or similar would just not inconvenience everyone else by actually leaving their house and having a life and being visible.
If you happen to be in one of those categories, I am in a couple of them - it is an incredible feeling when you see someone modelling clothes you would wear, who actually looks a bit like you.