"fear of change and revolutionary new methods arriving on the scene and swimming against the tide"
This was never what I was concerned about. As I described on a previous thread (my username was Mibb and Mibb2), I took part in a pilot project through CAMHS which was a parent support group working alongside our kids who were receiving CBT or other therapies. It was challenging and I'd say it was the single most effective thing for our family. NB. I know that CAMHS is overstretched and that I had an unusually positive experience.
It's well known that anxiety is experienced as a physical symptoms in the body and that the body cannot stay in 'fight or flight' mode indefinitely. And that understanding this can help both anxious children and their parents.
What worried me from the start was the sharing of children's and families' confidential information, high pressure sales tactics and aggressive, manipulative and reactionary responses to reviews or scrutiny.
I understand that you've apologised for the marketing, Sam, but I still cannot see how you could have allowed that to happen no matter how naive you were when starting out. How can vulnerable families put their trust in someone who could think at any point that this was an appropriate way to sign up clients for this type of business?
I think you may have perceived me (Mibb or Mibb2) to be part of the 'group of mums from here'. I was very active on the early threads but I was never part of a group, and I wasn't aware of any group. If someone called you "scum" that's uncalled for and I can understand you being upset. I still don't think your business Facebook page was an appropriate place to lash out aggressively at any Mumsnet user who might have questions about your business.
The regular posters in the child mental health forum, as far as I am aware, are mainly parents who have experience of caring for a child or young person suffering with their mental health. These are the 'social media mums' who you keep referring to eg in the recent marketing email where you strongly suggested that these 'mums' are responsible for children taking their own lives. Just have a think about that.
I'm glad you've acknowledged how much help you've got from these threads. You've certainly made a lot of outward changes to the way your business presents itself.
I'm not a prospective customer so I'm sure my opinion doesn't matter to you, but for me, all this is too little, too late.