McDonalds price increase

[Sally090807]

I see that McDonalds are increasing their prices so from today their cheeseburgers are going up from 99p to £.1.19, a 20% increase.
I don’t eat there often but as the company made $12.58B last year, a 29% increase from the previous year, then I think it’s sheer greed to put their prices up.

YABU - the cost of living has gone up and therefore they should increase their prices
YANBU - they make massive profits therefore they should keep their prices on hold.

but as the company made $12.58B last year, a 29% increase from the previous year, then I think it’s sheer greed to put their prices up
I mean, you’re not wrong. But I wish people would get this angry about the energy prices.

I get McDonald’s delivered on occasion. It couldn’t be any lazier but that’s the point? I also don’t drive but I’m happy to be called lazy by sanctimonious twats, better than what I’m calling them 😂

The problem I have with McDonalds delivery is that the food just doesn't travel well. Everything simultaneously steams in the bags and goes cold.

Ramming it in your face, hot and fresh sitting in the car though - 🥰

Really? I thought McDonalds employees were quite looked after, sort of like Lidl's 🤐

Yabu. Macdonalds is a luxury bit a public service. Noone has a right to affordability for non essential goods.

In that time, the NMW has more than doubled, so it's likely that their staff costs have increased significantly. It should be more of a question as to how they kept the price so low, for so long.

But anyway, this thread has probably served as a distraction for the other recent price increase announcement - Amazon Prime is increasing by £1 a month, possibly the first time it's gone up since it was introduced. I bet there's some frothing on the internet about that too.

Meant to say macdonalds is a luxury NOT a public service.

Have to admit that I felt about 1 minute outrage about it and then I checked my usage hostory and now I feel like I am getting proper bargain even woth the price rise😱

I did read a while back in some Joanna Blytheman book (or possibly that book about junk food that came out a few years ago - Fast Food Nation?) that the entire McDonalds menu is a loss leader for the fizzy drinks. The profit margin on the drinks is huge - the syrup/concentrate that is used to make the coke or 7up costs pennies per portion. A small coke costs 97p, a medium costs £1.11 and a large costs 1.43.

So if we're being generous and saying that the concentrate and the cost of the cup, straw, ice etc is 0.11p, then they are making a quid on each medium drink. And the profit will go up exponentially if you "go large". So that's why they salt the food and make you thirsty - they basically want you to buy a bigger drink.

@Antarcticant

Can you actually cook a cheeseburger for less. I paid £4 for 8 burgers today, plus the buns were £1 add gherkin. Ketchup, cheese slices, onion (tiny amounts) and crucially gas to cook it and fuel to go to the supermarket. It's pretty close unless you are cooking in bulk because you can't buy the right sizes

Those moaning about the actual burger you do realise it's the same burger that goes in your Big Mac right? 😂

I'm pretty sure that a cheeseburger was around the £1.19 mark over twenty years ago and the 99p thing was a loss leader promotion.

It's still cheaper than a packet of crisps and a Kit-Kat.

I only realised the price increase today when I
Couldn't be bothered making my kids lunch, I went on to justeat to place order, the meal I get them is usually £5.49, it's gone up to £6.15! I thought it was justeat being cheeky til I googled it

Well I refused to pay that, as it's £30 with delivery when before it would've been under £25 so I ended up making their lunch at home

That's why I suggested stocking the components in the freezer, so you can buy in the cheapest quantity (including frozen veg) and just cook what you need. An air-fryer would cut the fuel cost of cooking the burger (though obviously there's an initial cost to get one if you don't have one already).

Christ. How do you get through a day?

I did read a while back in some Joanna Blytheman book (or possibly that book about junk food that came out a few years ago - Fast Food Nation?) that the entire McDonalds menu is a loss leader for the fizzy drinks. The profit margin on the drinks is huge - the syrup/concentrate that is used to make the coke or 7up costs pennies per portion. A small coke costs 97p, a medium costs £1.11 and a large costs 1.43

i read the same with popcorn in cinemas;basically that it cost pennies but the mark up is extreme and where cinemas make their cash.

They can charge what they want and junk food will make you die before your time.

TBF last time I saw such queue was in lockdown when it was only entertainment for people to drive to mcdonalds. I think when you order on weekends, waiting time for home delivery is also long

Depends where you live, I used to be in East London and a few times pre covid I saw a few lines that were exceedingly long. We just turned back.

Do you think McDonald’s is an ethical company?

go and watch the documentary McLibel

it’sa real eye opener

DEFRA or the FSA did a survey on processed meats a few years back. The freshest meat and which contained the lowest preservatives or waters was bought in by McDonalds. If you are running a brand that size of course you are going to get the meat right. But people look for an agenda with McDonalds. The brand is a cheap meal, fresh ingredients at a low price and on the go. If its not to your taste, it is easy to make your own just less convenient and not on the hoof.

As to sustainability, the majority of consumer demand (from all outlets, supermarket to restaurants) is for steaks. McDonalds balances carcasses by using meat as mince. Without that, more meat would end up wasted.

What’s chases as meat?

anus? Foot? Vagina? Lips?

im serious

I believe they use flank and ribs.

Offal and other cuts are often used in cheap patties you can buy in shops or cash and carries. Nothing really bad on it, why waste edible parts eh. As long as it isn't misadvertised

The cheesburger was alreay a loss-leader. The price increase is just an admission of reality.

Proper cuts of whole beef.

Predictably the McDonald's bashers are out in force with their baseless claims.

I'd be a lot more confident about what goes into a McDonald's beefburger patty than those found in local takeaways, many pubs, most food trucks at events and similar places.

Some offal and sinew goes into pet food. Guts and other useless parts go into bins and are incinerated.

You are not serious if you are trying to insinuate McDonalds puts waste products in its burgers.