@belimoo
Let's hope the rumours are true! I'm guessing there must be something to it, otherwise the sellers wouldn't specifically label it as 'IRISH Dairy Milk'; nor would people go to the faff of paying extra (including postage) to order online when they could just pop to their local shop to get some instantly.
If only there were other brands of chocolate as readily available and similarly priced. Oh wait....
Cadbury's has always been shit. Just buy something else.
There are other brands, but it doesn't help that Cadbury's/Mondelez is buying a lot of them up and homogenising them all to their new 'standards' - including my beloved Milka Cream. I bought some Polish chocolate from the supermarket the other day, as that always used to be distinctively different and tasty, but even that has been taken over by guess who now.
Nestle and Mars have also changed their recipes for the worse - although not as much as Cadbury's - but it's infuriating when you spend a bit more to buy something a bit 'special' and find that it's now just Cadbury's in a fancier wrapper. A lot of Aldi and Lidl's stuff is good, though, and very reasonably priced.
Maybe it was just me, as I was a child then with sickly-biased/undemanding taste buds and relied on somebody to else to buy chocolate for me as a treat - but I disagree that Cadbury's has always been bad. It used to be a really delicious, special thing.
I'd be interested to know the ages of the people who declare that Cadbury's used to be great or has always been rubbish and correlate it with when they started to change it. My guess is that those of us in the former category might be a decade or two older than those in the latter - but I may be completely wrong there!