@GertrudeBElion
Women aren't idiots, we know about the benefits of breastfeeding.
What many women don't know however, is how they can manage to get their crying baby to latch on, at 3 in the morning, 9 hours post partum, when the midwife who was helping had to 'pop out' 55 mins ago to answer a call and hasn't come back.
Or how to cope with cracked. bleeding nipples and thrush, when their mother and MIL encourage them to 'just give a bottle'
Or how to cope with cluster feeding, exhaustion and night feeds once their DH has gone back to work.
Or how to find the confidence to feed in public when others aren't.
I BF three kids btw, but in this country we are nowhere near being at the level of BF support that new mums need imo
I think this is the crux of what women are up against.
I was fortunate enough to have a support group - not the NCT - run entirely voluntarily by local women. The midwives and Health Visitors were very willing to help too - but I actively had to chase and ask for that help. If you don't ask, you don't get.
The cluster feeding nearly had me on my knees. Those periods of exhaustion and lack of sleep were gruelling. This is the point at which many women believe they're not making enough milk because the baby is constantly hungry, and start introducing bottles. And this messes up their supply and they end up on bottles full time. I've seen this happen a lot.
And then there is the problem with British prudery. I'm convinced that a big part of the reason Scandinavia has a far better BF rate than we do is that they are more liberal and have fewer bodily hang ups than the more conservative Brits. There should be nothing shocking or controversial about feeding a child in public. I did it for a year without a cross word and with only one cross look (that I noticed), and it wouldn't have stopped me either way. But not everyone has the same confidence that if someone has a problem with a mother feeding a child, it's very much their problem.
Despite all the above, I will admit that the first three months were HARD. I've never been great on very little sleep. After that, it was a breeze: no supplies, heating or sterilization necessary and all we needed to get out and about were changing supplies.
The promotion campaign during pregnancy is a problem, too, when as soon as your baby is born you're given entirely the opposite advice. It should be recognised that support is necessary, as is investment in that support.