Well I have been saying the same things for years now, never mind Martin Lewis, but as an oldie, I Would say such things, about Christmas overload, and big spending. as this was not a thing in the era that I was born into. It's like manic consumerism now, aided by all that people see advertised, and in stores etc, endless choices of expensive gifts for children, who then get piles of presents, people think that this equates to happiness all over for children.
It just reminded me of many years ago, when my daughter was at Uni up North. She had an evening job, working on the phones, for a mail order catalogue. think it was the Great Universal catalogue. She got the job after one Christmas. Her job, along with a few other people, was to phone up people, who had ordered massive amounts of goods, like childrens presents. three piece suites and all sorts, ordered in time for Christmas. And come January and February and onwards, had not attempted to start any payments at all.,My daughter got all sorts of abuse from people on the phones, doing her debt recovery job, People made all sorts of excuses, why they couldn't pay back, the sometimes thousands of pounds, they had spent on Christmas things,like childrens toys, and expensive sofas, and all sorts of stuff, mainly Christmas stuff.