I know I've said some strong stuff on here, mainly in support of those with V small amounts of spare cash - mainly because that's the situation I've been in, working or not, since I made some very VERY stupid decisions when I turned 18. I learn't my lesson quickly and will NEVER make the same mistakes again, but it has taken years to fix the damage I caused to my finances, and loosing my last job in 2005 almost destroyed what little confidence and regard for my self that I had left, but that is all probably more suited to a different thread!
I have popped on this thread today to help back up and somewhat agree with some of what has been said so far in the most recent posts.
I was raised in a middle class family. I NEVER had things that were of a specific brand but I did not have any old tat either. The gifts I was given varied from a box of fabric and paper scraps my grandfather had collected for me throughout the year to make things out of through a new pack of felt tips/crayons/paints to a new (to me) sewing machine/bicycle(I certainly never had a brand new bike, they always came with their own character, as my mom liked to put it!
I loved my christmases and in no way would I turn back time and get them to give be the barbie dreamhouse my friend got or the branded trainers all the kids at school were wearing, because in all truth, I wasn't interested in those things for any other reason than to 'fit in' with the other kids. If I had of recieved those branded gifts, my school day may well have been easier but my christmas would have been a big let down from about a second after I'd found out what was under the pretty wrapping paper!
My partner, on the otherhand, was raised in a working class family who had to work hard for everything they ever had, They never had much but they always had what they considered to be quality - something with a brand on it! He does not wear branded clothes, as in designer labels, but he has the biggest collection of T-shirts I have ever seen. None are plain. Every T-shirt is 'dedicated' to a certain band/gives a certain political message and all are selected very carefully. If he had his way, we'd have a tv in every room (I do not see the point of a tv in the kitchen or bedroom and will not permit it, even when we did have a spare portable)He has 3 game consols (he would have liked to buy more but I don't see the point, so he hasn't got more!) Up until I sat him down and had a good talk with him he went overdrawn every month, He'd buy me expensive but pointless and IMO tacky gifts just because he felt he needed to to demonstrate that he cared for me. And just when I thought I'd re-educated him on the value of money and how to assess what we really need to buy and what we don't he really surprises me...
... I asked him what he would like for christmas. I was thinking, as we don't have spare cash really but he was going to get a bonus for christmas we could treat each other with it so something inexpensive, useful AND something that would make us smile - about £20 each!...
...He turned around and told me he wants a camcorder - a certain type, made by a certain company! (He's getting it, because he has had nothing all year and he works hard)To buy him this camcorder I am going without my christmas treat AND certain moneys I know are coming my way from family members this year will also have to go towards it. I'm not bitter btw, just surprised at him!
Anyway, the point in telling you all this is that I think it really is true that what people value depends on what they were raised to view as quality.