Why are TV ads so irritating?

[lockdownmadnessdotcom]

The perfumes thread made me think of it, because the ads for the Marc Jacobs perfumes are so irritating eg

Daisy Daisy Daisy Daisy

I'm so perfect perfect perfect perfect

And then the British Gas ads with the really loud irritating music

and the really irritating Just Eat jingle.

AAAAAGGGHHHH.

Or am I just a grumpy old woman? I know they're probably trying to be down with the kids, but kids don't watch linear TV anymore.

The one where the hairdresser takes cards and everyone goes ‘oooooooo’ with ghastly screwed up faces, is my current hatred, but there are a lot of others - funeral plans, life assurance , equity release…
I mean, when can we get something clever, like Martians making mashed potatoes ( ages me I know…)

I've been complaining about this recently too, they're just so irritating and so loud!

I feel like most adverts are just designed to wind people up. The one that's annoying me at the minute is one for straighteners that they use cold on already styled hair 😡 if they're so good let me see them actually being used.

My Dad used to say "what a stupid advert" at the one with the men twerking in heels and high heels (cannot for the life of me think what it was for though) but I said to him "ir's done it's job. You've noticed the advert"

My current Advert Hates are :
One for a funeral plan , Grandmother playing football and the girl (about 8yo) whittering on "Nice One" and "You;ll want an ice cream soon"

And the parents with Nooooooo Nappppies or the family with Nooooo Millllllkkkk practically bawling .
Till the doorbell rings and there's a delivery

Oh OP, I am so with you on this.

As I clicked on your post I was thinking of the 'I'm perfect' ad.

Pleased to see I'm not the only one it irritates. I always turn the sound down on it on those occasions when I can't avoid it.

There's another, similar, one that's just started , can't remember what it's advertising, or what they're saying but it's just one word being repeated more and more loudly.

Awful.

The annoying ads is one of the reasons I record a lot of what I watch so I can just run through them with having to watch or hear them.

I also often put a long programme on hold, for about 30 minutes or so before I start watching it so that I can run through the ads.

If everyone who watches television watched as many ads as I do the advertisers would be wasting serious amounts of money.

Ha - they're irritating to get you talking about them. Job done

I hate the 'perfect perfect perfect' one as well.
But I like the one for Loaf sofas.

The irritating ones are the most memorable ones. I still remember that annoying pocket tap asda guy one from last year.

@WoozySnoozy

The irritating ones are the most memorable ones. I still remember that annoying pocket tap asda guy one from last year.

^this

@girlmom21

Ha - they're irritating to get you talking about them. Job done

Ha - they're irritating to get you talking about them. Job done

Not if you're like me and do your best to avoid them.

The only reason I know about the 'I'm perfect' one is because for some reason I seem to have unable to avoid that particular irritant, but apart from being for some sort of perfume, I couldn't tell you what the perfume is.

I certainly wouldn't be irritated enough by it to go out and buy the stuff, which is surely to point of advertising.

*Sorry, quoted that twice.

@pigsDOfly but if you spoke to a friend about it and they told you the name of the perfume, you'd be more likely to sample it just because it's a name you recognise

That shampoo one where the woman whispers "over 40" like it's shameful. It makes me want to throw things at the telly

girlmom21

Nope, I wouldn't.

I understand what you're saying, and yes, there's a very strong element of just getting the name out there so it becomes 'well known'.

But in this particular instance I would make the assumption, because of the loud, persistent, irritating ad, that it's aimed at a young market - I am far from that - and is therefore probably very sweet and not to my taste and so would avoid it like the plague.

I'd view any product with a similar type of ad in the same way.

@crj123

That shampoo one where the woman whispers "over 40" like it's shameful. It makes me want to throw things at the telly

Absolutely.

That works the other way from the 'perfect' ad for me.

I won't go and try your bloody shampoo because of that woman whispering about being over 40.

I'm well over 40 by many years, I don't feel the need to go around whispering my age like it's something to be ashamed off.

I'm probably not an ad man's favourite sort of (potential) customer, if I'm honest though.

HIGH YAAA LAAA RON ICKKKK.

I want to scream every time Eva Longoria comes on screen saying hyaluronic like we're all beneath her and have never heard of it.

Also the Veriscure advert for alarms & cameras
'Next door got burgled!'
'How that could of been us!'
Yes it could be anyone they were burglars.
What do you mean how? They broke in what a stupid question irritates me so much just such a false conversation you can just tell it's a script.

And watching them on the phone is another level of annoyance!!!

I cannot stand the new wowcher adverts with Katherine ryan? Is it supposed to be ironic saying that she's so excited when she sounds nothing like excited - didn't like the old ones much but my dc loved to dance to the tune with the dancers at the end and now just watches it in total disgust and walks out the room.

They are targeting an audience with an all time low attention span. Some may say, thickos.

Has anyone seen the new P&O one with the oh so perfectly in love couple having a perfect night out with "What Is Love" in the background. So fucking embarrassing.

there are a few that irritate me at the moment
where do dentists go
the hay car song grr
the oooooh one
toadily money
but they make them that way because they stand out and they are the ones you remember

(I used to work in advertising)

A lot of ads actually have nothing to say about the product.

Insurance comparison sites are a good example of this. What, really, is the difference between GoCompare, CompareTheMarket and MoneySupermarket as consumer propositions? Virtually nothing. Or at least, nothing that could be got across usefully in 30 seconds.

But they're organisations in competition with each other, so they're each trying to shout the loudest for your attention around some of the dullest life-admin jobs imaginable.

So the ads tend to attempt what's called saliency -- making something memorable and then repeating it often. Hence the weird meerkats, opera singer, twerking middle-aged man, and so on.

And then it's just about repeating the same message over and over and over and over and over again so it lodges in people's brains.

Not because it's good, but because it's weird, and it's everywhere, all the time.

It works (in terms of driving people to the website, which is the product) -- that's why we've been suffering Meerkat Sagas for over a decade now.

The climate pledge one, with all the super irritating kids, makes me want to destroy the environment just to kill them off in the process.

I honestly don't have the words to describe how much it irritates me. "It's a thing you know?" Argh!

Claudia Winkleman and Head and Shoulders advert.

Any of the constipation, IBS or toothpaste adverts that seem to think only women suffer from bowel problems and bad breath!

The Go Compare man i could cheerfully kill. The environment kids one gives me the rage but i still love the meerkats.

Why are perfume ads so weird nowadays? They used to be cutting edge and sexy but now just naff