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Share your dilemmas and get honest opinions from other Mumsnetters.

Adverts at 930pm overly too overly sexual...........

206 replies

Namechangeforthis2021 · 01/06/2021 21:39

Watching the Great British Pottery Throw Down on REALLY with my (teenage) kids and an advert for Love Honey came on and literally far too overt -finished with a woman in suspenders and some kind of straps across her bum cheeks hitting herself with a whip from behind-WTAF? But all the clips were seemingly about the women needing to dress up to impress the man (but that's another issue!!)
I know it is past 9pm and they are teenagers but it is half term etc.....

Followed by an advert for erectile problems!

I'm no prude but please come on! My kids were pretty revolted particularly my daughter and said 'Yuk, women aren't sexual play things for men' which was the implication of the advert.

I know porn is widely available but we click or don't click but an advert when we are relaxing watching a Pottery Programme -give me a break.

OP posts:
shadypines · 03/06/2021 13:12

YANBU OP. As soon as someone comes on here with similar opinions you get called 'prude'. It's easy enough to wheel out that old label instead of listening to the OP's point of view. Just because it's 9pm it shouldn't mean let the sluice gates open. Some common sense and thought should be applied to scheduling progs and adverts, it's not difficult.

Of course ED is not porn but is better placed with the sport channel/programmes, I have seen them there. The ones I've seen are practical rather than sexual but I think OP's point was it being shown just after the LH.

Blossomtoes · 03/06/2021 13:27

[quote ChairmansReserve]@Avaynia

It’s impossible for a woman to choose or enjoy sex work.

I won't be teaching my daughter that she should aspire to becoming a prostitute. Thanks anyway.[/quote]
I don’t think there was any suggestion that you should.

LostThings · 03/06/2021 13:30

The Love Honey advert should be on later, I agree OP.

Fr1dgeClean5 · 03/06/2021 13:31

I believe 22:00 is the time that the "Adult channels" go live
The time has been the same for years

Avaynia · 03/06/2021 13:40

[quote ChairmansReserve]@Avaynia

It’s impossible for a woman to choose or enjoy sex work.

I won't be teaching my daughter that she should aspire to becoming a prostitute. Thanks anyway.[/quote]
Yup, that's what I said. Your daughter specifically should be a prostitute and you should teach her that.

Or I was saying that different women have different standards for themselves and that's okay and not automatically wrong or pandering to men. It's okay if you're a woman who doesn't like sex. It's also okay if you're a woman who does like sex. Everyone is different. The problem is deciding that other woman who have different standards than you are wrong and should be slated. OP is allowed to be offended and others are allowed to not be offended. I just often see on here a rejection of female sexuality over a live and let live approach. Maybe teach your daughter that she's allowed to have her own boundaries and to be comfortable and confident in those choices. Of course that would also mean you don't get to chose her boundaries for her. God forbid.

SleepingStandingUp · 03/06/2021 13:42

@CroneAVirus

‘Prude’ and ‘vanilla’ have become bywords for ‘boundaries’. And for that reason they have also become pejorative.

My 13 year old goes to be at 10.30 in the holidays. I don’t want her watching ‘sex positive’ people with their arses out. Totally inappropriate.

Then you need to monitor what she's watching knowing full well it's post watershed. If they push the watershed to 10.30 someone else would come on saying there's watch until midnight or they leave their kids telly on all night.
Bitofachinwag · 03/06/2021 13:46

there's nothing wrong with women dressing up for their men! LMAO

I dress up for mine, he loves it🤣🤣
Does he dress up for you?

ChairmansReserve · 03/06/2021 13:54

@Avaynia

Maybe teach your daughter that she's allowed to have her own boundaries and to be comfortable and confident in those choices. Of course that would also mean you don't get to chose her boundaries for her. God forbid.

I do teach her that. And I won't be telling her that 'sex work' is a great 'comfortable choice' for her as a woman. Because I believe she has the right to aspire to something better than selling her body for predatory rapists.

Heartofglass12345 · 03/06/2021 14:04

There are a gay couple on the advert, and there are just bums, how do you know they are all female bums?
And there are no men in the background, how do you know they are doing it just for the men?
It clearly shows women enjoying themselves!
I used to watch euro trash when I was a teenager lol

MummytoGeorgie · 04/06/2021 08:52

@Bitofachinwag if I wanted him to he would yes 👌🏼

Acrasia · 04/06/2021 09:00

Don’t watch TV in Germany, I regularly see adverts for sex toys just after 6pm and for a while the company had an offer for a sex swing going on. Even the German version of Bake Off had a round based on 50 Shades of Grey and the winner of that round made a sex dungeon cake, including a mini marzipan dildo 😂

Acrasia · 04/06/2021 09:04

Just in case anyone wants to see the cake in all its glory, it’s about a minute into this video:

MistyGreenAndBlue · 04/06/2021 10:24

@Bitofachinwag

there's nothing wrong with women dressing up for their men! LMAO

I dress up for mine, he loves it🤣🤣
Does he dress up for you?

Wrong question. The real question here is 'do YOU love it?'

It's quite telling how this was phrased.
Dress up FOR HIM.
HE loves it.
Hmmm.

Grizalda · 04/06/2021 10:44

Stop armchair-psyching every little thing. A ten word sentence isn't a window into anyone's real life, ffs.

MummytoGeorgie · 04/06/2021 11:31

@MistyGreenAndBlue I absolutely LOVE dressing up FOR him. To please HIM. HE does love it too! Makes me feel good, makes HIM feel good... that's the whole point isn't it! Silly little
Feminists.

3Britnee · 04/06/2021 12:01

@ThorFull

Wow. Weird responses. It’s half term. My 7 year old is watching a film. It’s not fully dark yet. He’s far too young for love honey adverts, watershed or not. Probably too young to still be up, but he is. And I still wouldn’t expect love honey adverts before 10 or 11.
Probably too young to still be up, but he is

Then anything inappropriate he sees is on you, not the tv companies 🤷‍♀️

bookworm20 · 04/06/2021 13:03

I agree with you OP. And I am definitely not a prude.

There should be a staggered watershed. That advert is basically soft porn and entirely inappropriate to be shown so soon after 9pm when alot of young teens are still up. It should be shown after 11pm.

Its not about if they are old enough to understand it, they are old enough to view it. It's just not necessary to be shown so early.
And in the school holidays many younger children get to stay up late and perhaps end up watching innocuous catch up tv - where these adverts will still be shown.

Of course life does not revolve around children, but the watershed was put in place to protect children from being exposed to inappropriate material when watching TV. Certain shows are on later for that very reason, and most tv shows will also issue a warning before hand if they feature sexually explicit or sexually violent material.

I do not want to be watching a TV show with my 11 year old ds, or even my 16 year old dd and at minutes past the watershed be watching an ad like that.

Nothing to do with being a prude or old fashioned or anything. Its just unnecessary.

Blossomtoes · 04/06/2021 13:06

You’re a prude @bookworm20. Just own it.

bookworm20 · 04/06/2021 13:10

@Blossomtoes Think what you want. But I am definitely not. There is just a time and place for it and in front of my kids isn't one of them.

Slimmingstar · 04/06/2021 13:12

@CroneAVirus
“My 13 year old goes to be at 10.30 in the holidays. I don’t want her watching ‘sex positive’ people with their arses out. Totally inappropriate.”

It’s your job to ensure your 13 year old doesn’t see these things.
Not the job of the tv companies to find out what time your child goes to bed.

In all things, you as the parent, are responsible for protecting your child.

Heneage · 04/06/2021 13:13

When the guidelines were set, sex products would absolutely not have been shown on tv at any time of the night. The normalisation of sex has resulted in far more and stronger sex-based stuff on tv. The watershed needs reviewing as what is shown in general is far more explicit

YouShouldLeave · 04/06/2021 13:16

CroneAVirus

‘Prude’ and ‘vanilla’ have become bywords for ‘boundaries’. And for that reason they have also become pejorative.

A million thanks for saying this!
I hold this view also, feels like i’m the only one.

So, thanks again for saying this!

Chicchicchicchiclana · 04/06/2021 13:23

@bookworm20

I agree with you OP. And I am definitely not a prude.

There should be a staggered watershed. That advert is basically soft porn and entirely inappropriate to be shown so soon after 9pm when alot of young teens are still up. It should be shown after 11pm.

Its not about if they are old enough to understand it, they are old enough to view it. It's just not necessary to be shown so early.
And in the school holidays many younger children get to stay up late and perhaps end up watching innocuous catch up tv - where these adverts will still be shown.

Of course life does not revolve around children, but the watershed was put in place to protect children from being exposed to inappropriate material when watching TV. Certain shows are on later for that very reason, and most tv shows will also issue a warning before hand if they feature sexually explicit or sexually violent material.

I do not want to be watching a TV show with my 11 year old ds, or even my 16 year old dd and at minutes past the watershed be watching an ad like that.

Nothing to do with being a prude or old fashioned or anything. Its just unnecessary.

Completely agree with all of this, great post.
Beseigedbykillersquirrels · 04/06/2021 16:00

@bookworm20

I agree with you OP. And I am definitely not a prude.

There should be a staggered watershed. That advert is basically soft porn and entirely inappropriate to be shown so soon after 9pm when alot of young teens are still up. It should be shown after 11pm.

Its not about if they are old enough to understand it, they are old enough to view it. It's just not necessary to be shown so early.
And in the school holidays many younger children get to stay up late and perhaps end up watching innocuous catch up tv - where these adverts will still be shown.

Of course life does not revolve around children, but the watershed was put in place to protect children from being exposed to inappropriate material when watching TV. Certain shows are on later for that very reason, and most tv shows will also issue a warning before hand if they feature sexually explicit or sexually violent material.

I do not want to be watching a TV show with my 11 year old ds, or even my 16 year old dd and at minutes past the watershed be watching an ad like that.

Nothing to do with being a prude or old fashioned or anything. Its just unnecessary.

The watershed is 9pm. You know, as an adult, that after 9pm adult content may be shown. If you choose to expose your children to that, or to let them expose themselves to it, then you do so in the knowledge that they may witness inappropriate content. It's really very simple. Or you could try ringing the boss of channel 5 and explaining that your dear children are still awake and so can they stick with Peppa Pig until midnight.
bookworm20 · 04/06/2021 16:28

It's really very simple.

It's really NOT that simple.
Of course I police what my younger children watch after 9pm. But if my young teenager starts to watch, say, a nature programme at 8.30 which ends at 9.30, I would deem that suitable content for them to watch and age appropriate.
I don't expect a soft porn sex toy advert to be shown in the middle of it.

What people are trying to say is, these sorts of adverts are fine, but should be shown alot later in the evening when the audience for them is much more suitable.

Yes parents have a responsibility for what their children watch on TV, but actually the TV channels also have a responsibility (hence the watershed) towards children. When the watershed was introduced there were basically no adverts on TV which could be seen as soft porn. and there was no catch up TV either that children could end up watching a little past the watershed.

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