I watched that Hope Not Hate seminar, "Learning from Biden 2020" Combatting Disinformation" the other night and it was very good. Some of it is very pertinent right now.
Here's the link for the whole discussion, lasting 1 hour 20 mins:
www.facebook.com/hope.n.hate/videos/learning-from-biden-2020-combating-disinformation/822143725248185/?so=permalink&rv=related_videos
My big takeaway was: "Don't treat the hit, treat the wound."
IIRC they said:
– Repeating an attack in order to rebut it, amplifies the attack.
– Fact-checking has very little impact on people's perception after they've seen the attack.
– Telling people outright that their strongly held belief is wrong is useless (worse than useless?).
– What really works is to expose people to material which treats the psychological impression the attack has created. So for example, if the attack claims – overtly or subconsciously – that "Biden is sick and has cognitive issues," then the treatment is to show images of Biden looking fit and perky and coherent. Don't mention the attack while doing this: just do it and let people form their own opinion.
The Biden team were at pains to point out that they had not cured disinformation in the US. Their aim in this instance was solely to prevent disinformation turning the 2020 election for Trump. As such, they ignored swathes of Ever Trumpies and focused attention on potential swing voters or those who might be suppressed. They identified when attacks came in, which group had received the attack material, and attempted to inoculate that specific group with treatment material.