In 2016 Cadwalladr actually paid to take out a Google ad, because it was the only way she could think of to counteract the very effective promotion of antisemitic propaganda by tech-aware neo-Nazi who'd got Stormfront to be the top Google result.
How to bump Holocaust deniers off Google’s top spot? Pay Google
Google ‘is unhappy’ with Holocaust denial beating the truth in its search results – but it probably makes more money that way
www.theguardian.com/technology/2016/dec/17/holocaust-deniers-google-search-top-spot
The Holocaust did not happen. At least not in the world of Google, it seems. One week ago, I typed “did the hol” into a Google search box and clicked on its autocomplete suggestion, “Did the Holocaust happen?” And there, at the top of the list, was a link to Stormfront, a neo-Nazi white supremacist website and an article entitled “Top 10 reasons why the Holocaust didn’t happen”.
On Monday, Google confirmed it would not remove the result: “We are saddened to see that hate organisations still exist. The fact that hate sites appear in search results does not mean that Google endorses these views.”
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And still, anyone searching for information about the Holocaust – if it was real, if it happened, if it was a hoax, if it was fake – was being served up neo-Nazi propaganda as the top result.
Until Friday. When I gamed Google’s algorithm. I succeeded in doing what Google said was impossible. I, a journalist with almost zero computer knowhow, succeeded in changing the search order of Google’s results for “did the Holocaust happen” and “was the Holocaust a hoax”. I knocked Stormfront off the top of the list. I inserted Wikipedia’s entry on the Holocaust as the number one result. I displaced a lie with a fact.
How did I achieve this impossible feat? Not through writing articles. Or shaming the company into action. I did it with the only language that Google understands: money.
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Because this is what I did: I paid to place a Google advert at the top of its search results. “The Holocaust really happened,” I wrote as the headline to my advert. And below it: “6 million Jews really did die. These search results are propagating lies. Please take action.”