Meet the Other Phone. Only the apps you allow.

Meet the Other Phone.
Only the apps you allow.

Buy now

Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Why are ASDA normalising paedophilia and Child Abuse?

960 replies

Sunkisses · 16/06/2020 08:02

Is it OK for ASDA to send parents emails linking to an organisation that normalises paedophilia with red flag phrases such as "love has no age", and recommending books for children that contain explicit descriptions of child sex abuse? Why are they doing this? Are ASDA experts in home schooling and safeguarding? More details in this excellent thread by Safe Schools Alliance: twitter.com/SafeSchools_UK/status/1272638132589035520

OP posts:
Thread gallery
35
eleventy3isthemagicnumber · 16/06/2020 08:43

This is deeply disturbing and is doing the rounds on Twitter also - Baroness Nicholson and Glinner have shared it. But does anyone know its origin?

Why are ASDA normalising paedophilia and Child Abuse?
Why are ASDA normalising paedophilia and Child Abuse?
MyOwnSummer · 16/06/2020 08:44

For anyone who's not on twitter - one of the books suggested in the Home Learning Pack has a page screenshotted. There is a first person description of the narrator giving blow jobs at age 6.

Love has no age limit, eh Asda?

Shame on you for pushing this creepy, pro pedophilia drivel on kids.

JemimaShore · 16/06/2020 08:44

Another corporate company going well beyond it's remit.

Using PIE slogans... "Love is love" and "love has no age limit" - mixing it all up together, love for your parents, and romantic love. Aimed at 7-11 yr olds.

Why are ASDA normalising paedophilia and Child Abuse?
StripesWaterBlue · 16/06/2020 08:45

FFS

In their primary pack 7 year old kids are supposed to learn about the following:

  • a man who is attracted to a woman or a woman who is attracted to a man
  • a man or woman who is attracted to men and women
  • Bisexual someone who doesn't feel like the gender they were given at birth
  • Transgender a woman who is attracted to other women
  • Heterosexual a man who is attracted to a man or a woman who is attracted to a woman

^copied from their 'learning pack.

What's the emphasis in attraction and love. I actually feel sick. Thankfully I have never shopped with Asda and certainly won't in the future.

eleventy3isthemagicnumber Tue 16-Jun-20 08:15:18

That extract is deeply disturbing

The whole pack has a brainwash feel to it. They're using clever psychology to really get into the kids' minds.

Utterly fucking irresponsible and revolting.

TheThirdPigWasTooClever · 16/06/2020 08:45

I’m not on social media, but can someone please let me know if there’s outrage all over Facebook, Twitter and whatever else?
I hope there is.

JemimaShore · 16/06/2020 08:46

And Baronness Nicholson has just sown this on twitter - aimed at secondary schools.

Why are ASDA normalising paedophilia and Child Abuse?
Why are ASDA normalising paedophilia and Child Abuse?
LillianBland · 16/06/2020 08:47

@justanotherneighinparadise

Why does everyone want to discuss sex with our children suddenly? We’ve gone from one end of the spectrum to the other. It’s fucking disturbing.
Yeah. Isn’t it funny how they tell women that we’re obsessed with what is in people’s pants, while they push the idea that children having sex is completely normal? I don’t think it’s the GC people that are obsessed with genitalia.
StripesWaterBlue · 16/06/2020 08:47

^the labels are incorrect - basically 7 year olds are supposed to match the word 'bisexual' to a man or woman who is attracted to men and women

6Why does a 7 year old need to be taught about being attracted to anything? This is blatant sexualising of minors.

SerenityNowwwww · 16/06/2020 08:49

Any 6 or 7 year old who turns up at school and talks about sex, or uses certain words - and that’s a safeguarding issue.

treenu · 16/06/2020 08:49

Why can't they just be children?!

It's just one thing after another.

2020 can do one.

FemaleAndLearning · 16/06/2020 08:51

God if my child used that dice game at school I would flip. Introducing anal sex to kids is just ridiculous. Also the flippant comment about if you roll anal and anal you just need to be creative! And to discuss this in front of a teacher who facilitates this? Good on Baroness Nicholson for highlighting this.

Mumoblue · 16/06/2020 08:52

Why are ASDA trying to educate kids about sexuality? That's a bit of an overstep.

I certainly wouldn't expect to go into a supermarket with my kid and have the staff want to talk to them about LGBT issues. It's just not their job! So what's with the emails?

These things are better left for actual teachers, you know, the ones with DBS checks.

Mummyshark2019 · 16/06/2020 08:53

Disgusting and disturbing. Utterly shameful of Asda. This is a disgrace! All parents should throw these packs in the bin. Those poor children who have already read these disgusting words. Asda need to come back with an explanation and be held accountable.

Anamechanged · 16/06/2020 08:54

I haven't read the book but isn't it based on a series of interviews?

Also the last lines of the excerpt that's pictured is about them being taken into care and fostered out, which isn't exactly normalising the behaviour or situation

Not defending the book, like I said I haven't read it, but does context make a difference?

JemimaShore · 16/06/2020 08:54

It is sexualisation of children, on a grand scale. Grooming in plain sight.

Which is what PIE (now calling themselves MAPs) have been working for all along.

Trevsadick · 16/06/2020 08:55

I used to work at Asda HQ.

Unfortunately, they seem hyperfocused on anything that appears to support lbgt above all else.

Their training days are terrible for people with anxiety or autism. Standing up and doing the asda dance (yes there's an asda dance), having to perform in front of room of a hundred people or you are viewed as unprofessional and not part of the team.

So many people working on worrying about pronouns. No one gives a shit about people with disabilities.

There's something not right there. Their whole 'we are so diverse its absolute bollocks and there's someone very senior who is having their own agenda fulfilled.

And quite to be quite honest.....I suspect they are aware of that but have some bollocks excuse and someone senior has connection to this organisation.

Gazelda · 16/06/2020 08:56

Surely ASDA have to admit this was a mistake. Accidental or otherwise they need to 'own' it and apologise.

How dare they assume to take on a homeschooling role and then introduce this content.

Even if they believe it should be introduced to children, it should be a teacher doing so, not online when children are so isolated from trusted adults they can ask questions of and confide in.

randomer · 16/06/2020 09:00

What a load of absolute nonsense. A lovely local child had popped to my home ( outside of course) a couple of times, and she and her brother have been fund raising. I don't have much contact with kids these days but she was chatting to me, it was so interesting and uplifting. To think of her involved in this garbage is heart breaking.

SweetPetrichor · 16/06/2020 09:01

I think the learning packs are still very valuable...just don't use the book if you're not comfortable with it? Having looked into it more, it appears that it's not a particularly good example of trans supporting literature anyway, according to goodreads reviews.

As an aside, Golden Boy is a really good book about gender identity etc. Not a trans individual though, and definitely more of an older teen read as it contains rape and abortion topics.

AudacityOfHope · 16/06/2020 09:06

Well it won't be 1 in 3 kids any more will it, you fucking dipshits!?

Cocobean30 · 16/06/2020 09:09

It’s part of a wider agenda. It’s absolutely horrific.

Ereshkigalangcleg · 16/06/2020 09:10

Their training days are terrible for people with anxiety or autism. Standing up and doing the asda dance (yes there's an asda dance), having to perform in front of room of a hundred people or you are viewed as unprofessional and not part of the team.

I've heard about their training sessions too from a store manager I knew about 8 years ago. The dance wasn't mentioned but I got the impression it was teambuilding cringe hell.

StripesWaterBlue · 16/06/2020 09:10

Asda will just get a super PR spin to make it all blow over.

@Asda I want those links to 'learning packs' gone by cob. Get on with it.

sashh · 16/06/2020 09:10

Is the Love has no age limit actually quoted in the learning pack?

Yes p 21

Watch the video again and write down anything you think makes a good slogan that is used in the video. e.g. Love has no age limit, my heart doesn’t see race (NB explain that it is important to recognize our differences, e.g. race). Q. What do they mean by heart doesn’t see race? A. Yes, we can love people who are a different race. We have different religions but universal love. Think of a slogan(s) to promote equality and celebrate love. Write your slogan(s) down.

justanotherneighinparadise · 16/06/2020 09:11

None of these learning packs have any value at all unless someone has used some critical thinking and they are being taught in a same environment by trained individuals. What they are is a pedophiles dream. We’re grooming our kids for them and someone needs to wake up and bring the (sensible) adults bank into the room.