@Optimist1
Sorry, haven't read the entire thread, but my immediate reaction is why, in a situation where Justine says advertising revenue has suffered a hit would the solution be to reduce the size of the MN market for those advertisers? And by definition, those who are able to afford to opt out of ads are those who are more able to afford the goods and services offered by the advertisers. Doesn't make business sense to me, but then I'm not a successful entrepreneur!
This is the very point I made over on Justine's thread.
I wonder what their advertisers will make of that. I'd have thought it would put more of them off when they find out there is a Premium Membership that basically blocks off their brand!
It wouldn't exactly give me a warm, fuzzy feeling that MN values me as an advertising customer 