"But as it is traditional to give gifts at xmas and birthdays then enjoy giving and receiving them"
It wasn't traditional among the working class to buy gifts that wasn't food/drink or practical and even that was only between parents and children.
We've been persuaded by advertisers to buy gifts that are mostly just 'stuff'. At most, when I was a child in the 70's, you'd visit family on Boxing day and take a bottle of spirits and chocolates. But that was when they were treats and we didn't eat them as often as we do now.
It's the same as how school has changed. Working class people wasn't expected to pay out on things going on in the school.
Like pps. I was sick of spending on others, when I'm a person who hates stuff and my family are the type to not buy vouchers from were I want. My skincare etc is too expensive to ask for and bought online.
But more it's the hassle of shopping. I do gift people my time, though. I've put up two Christmas trees already (I also usually get asked to do at least one on Christmas eve) and I've done a lot of babysitting. I make the effort to see people in person.
"So what do you do when you've finished opening your presents then"
"Well I probably build some of my new Lego, make a start on a new craft set, start to read new books,"
We do radical stuff like talking to each other. Although I spend a lot of time around family, we don't get time to properly talk. Mainly due to young children and practical stuff taking over. So instead of presents and games, we talk properly and enjoy relaxed eating together.