Those who are wanting to create the magical Christmas, full of memories. Think back to your own. Really think about.
Want to know what I remember?
The womenfolk in the kitchen. The menfolk chatting, getting drinks etc topped up, maybe watching tv
That sounds like mine in many respects.
Mum always did the Christmas dinner for us and the extended family.
Everyone else (including male relatives) entertained the kids, sometimes we'd go to the park in the morning. Men always did the washing up and clearing up after. Cook's don't tidy up, non-cooks clear up was always the rule.
Then again, I also look at my Christmas as a child and think "thank God we didn't sign up to all this making memories crap". It seems more work and social expectations that too easily gets dumped on women, or that women buy into it more so it's self imposed festive shit, or a bit of both.
E.g. My parents would be wrapping presents on Christmas Eve so there was none of this "I couldn't let DH wrap presents because he'd put the gold and silver bows on the wrong wrapping paper and wrap them on the 23rd and I'd be utterly beside myself if they weren't wrapped in coordinating paper and ribbons by at least the 6th" - personally if someone wants to have Christmas presents wrapped by the first week in December they lose the right to complain if their DH doesn't do the task on their terms.
We had a lovely chilled Christmas Eve and santa would always bring us pyjamas on Christmas day that we'd spend most of the day in. So there was none of this "Someone has to buy the personalised plate for santa and Rudolph, and order Christmas Eve boxes with each of the children's names engraved, and have Christmas themed pyjamas and buy the chocolate for the boxes and spend time watching trailers to get the perfect family film to watch on Christmas Eve and bake and ice festive cookies to eat through the aforementioned festive family film. I couldn't possibly give DH this job because he'd probably say any Disney film would do because it's about family time, buy the cookies and he'd probably pick the wrong font for the box engraving as well. Christmas eve would be a disaster and the children will be scarred for life if they watched The Grinch instead of the latest best reviewed festive film"
It's easy to call people Grinches for not buying into a lot of the hype, but I do think a lot of the hype and added extras seem to be a way to convince people to that their Christmas won't be magical unless they're doing eleventy-billion superfluous things that all come at a price (financially or in terms of time).