*Don't forget, for higher rate tax payers, there is a potential tax benefit to them contributing. With the gift aid scheme, qualifying charities can claim the 20% tax back, but if you are say a 40% tax payer, you can claim relief on the difference, so 20%.
Now call me cynical, but there certainly is something in it for them*
PP were complaining that celebs don't put their hand in their pockets. When it's pointed out that some do, it's dismissed as a tax break thing. So they can't do the right thing irrespective of what they do? That's what you are saying, yes?
I doubt the people who have received that support don't give a fuck if there are tax benefits to the celeb. Its not like the government would donate direct to the causes themselves with that tax. It would just fund tax breaks for the even richer conglomerates.
If a celebrity REALLY wanted something out of it, they would publicise their giving, to boost their popularity, and thereby make more money.
What are we coming to when we begrudge losing a half hour programme, for an programme that raises millions? And where celebrities can do no right with their involvement, whether they donate or not? Are we REALLY this bloody begrudging and negative?